We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
In the creation of these ideas and to achieve the successful acceptance of your patrons to automatic food service, it is important that a theme be identified with the food service area.
Only yesterday, it was difficult for most of us to seriously accept that man would fly around the earth three times in as many hours. As we meet here today, it is possibly difficult for us to feel that some of us will perhaps make this same journey. So it is with automatic food service equipment. It may be difficult for you to accept that within the next few years most concessions stands will be automatic. However, as our astronaut guided his flight through space, so you will guide your drive-ins and food operations into new fields — and, into new applications. One of these will be automatic food service.
To Research, Develop Candy
Over $500,000 will be invested in candy research and development over the next five years by Bayuk Cigars, Inc., which recently entered the candy field with the acquisition of Mason, Au & Magenheimer Confectionery Manufacturing Co., Inc. Charles M. Balkcom has been appointed director of research, and the research faciliities will be located in Philadelphia. Balkcom is a graduate of the University of Georgia with a bachelor’s and master’s degree in food technology, and has had extensive experience in the candy industry.
Readers' Service Bureau Coupon, page 35.
'You Have Got to Display It to Sell It/ Says Video
The slogan of Video Theatres is: "You have got to display it to sell it," and this photo of the recently enlarged and modernized snack bar in the first-run Will Rogers Theatre in Tulsa, Okla., is a glowing example of how the circuit's theatre managers follow through. Trained and interested personnel is another reason that circuit spokesmen say, "No wonder Video's patrons are the best calorie-fed patrons in the world."
price
range
EXTRA
1 ' New
^ 1962 Model
SERV-O-MAT
Refined to more efficiently dispense controlled portions of hot butter.
BUTTER SERVER
Deluxe model, low cost, manually operated— designed for small volume locations.
PROFITS
ADOm TO
Wax free, leak proof. Brand Name containers in familiar brown and butter yellow . . . shipped freight pre-paid in 6M quantities.
Send for illustrated brochure on the full Server Sales line.
north 88 west 16447 main street, menomonee falls, Wisconsin
iOO >URl BUTTER
the Dispenser . . the Container . . the
Join the nation’s top concession merchandisers, Put the BUTTERCUP Profit Package to work for you.
i.'r _ ,
Adc€s^o|$as
K£CUIAK
URGE
KING
24..
32..
46..
25'
35'
50'
Server Sales
inc.
BOXOFFICE :: May 7. 1962
17