Boxoffice (Apr-Jun 1962)

Little Rock to Get a New Twin Drive-In box,' office ^lay^roond ansa The new Twin-Razorback being built in Little Rock, Ark. Construction is under way of a new twin drive-in theatre in Little Rock, Ark., by the Arkansas Amusement Co. (Rowley United). The theatre is to be built on Cantrell Road at the site of the present Riverside Drive-In which was closed for the winter. To be called the Twin-Razorback, the theatre will replace the Riverside and the present Razorback. Lease on the ground at the present Razorback in the east end of the city has been released to the school board for construction of a new junior high school. The new theatre will have space for a total of 800 to 1,000 cars. Layout of the twin will permit the showing of a single featm-e on each screen or two different pictures at the same time. Projection will be from the second story of a building in the center, with a modern, air-conditioned concessions layout on the ground floor. Each end of the theatre will have its own patio. A large playground area on one side will suffice for patrons of either end. A May opening is scheduled. TEDA Invites TESMA To Join Its Roster In January, members of Theatre Equipment Dealers Ass’n and members of the Theatre Equipment and Supply Manufactm’ers Ass’n held a highly successful joint meeting at the Hotel Sherman in Chicago to discuss their mutual interests. Now TEDA has issued formal invitations to TESMA members to become social members of its organization. E. H. Geisler, TEDA president, recently sent a letter to the TESMA members stating: “We now extend to all of our manufacturers this cordial invitation to join with other individual manufacturers as social members of our dealer organization. We’re all agreed that close cooperation between dealer and manufacturer is essential and that the frequent meeting together to exchange ideas and to stimulate active selling is highly desirable. Here’s an opportunity by simple, direct action to insure that these things come to pass. Join with us and help us make it work ! “Following the announcement at our Chicago meeting that TEDA would expand to take into its membership as social members individual manufacturers, there has been a great deal of interest and inquiry from among the manufacturers and, we’re happy to say, quite a few informal applications for this social membership. Ten have already sent checks for their ’62 dues, and this despite the fact that until this letter no formal invitations to join have been extended.” BUY DIRECT FROM allantyne r 1 IS Save on equipment from one of the oldest equipment companies. Ballantyne equipment— famous patented Dub’l-Cone and Single cone speakers, single and dual channel amplifiers, soundheads and hundreds of other items have equipped theatres throughout the world for nearly 30 years. Fewer theatres, full service facilities and modern fast transportation have made it possible for Ballantyne to sell direct and .save you money. Ballantyne equipment carries a reliable full guarantee of performance. You can be sure Ballantyne will be making iheatre equipment for the drive in and indoor theatres of the future. If you're planning a purchase, we furnish prompt airmail quotations. Just tell us what you need. aiiantynG BALLANTYNE INSTRUMENTS AND ELECTRONICS, INC. A DIVISION OF ABC VENDING CORPORATION YOU BUY WITH CONFIDENCE 1712 JACKSON ST., OMAHA, NEBRASKA I NOW! OUTDOOR SCREEN PAINT THAT LASTS LONGER DRIVE-IN SCREEN PAINT The Perfect Coating To Brighten Your Screen Creates o lenticular effect. Gives your audience a cleaner, cleorer picture from any angle. This quality coating eliminates at least one screen repaint job every two years. Used by more theatres than any other paint. Don't Forget Spati FREE Color Styling Service For Your Whole Theatre Call your National Theatre Supply Today. (Branches everywhere) 28 The MODERN THEATRE SECTION