Boxoffice (Apr-Jun 1962)

The following concerns have recently filed copies of interesting descriptive literature with the Modern Theatre Information Bureau. Readers who wish copies may obtain them promptly by using the Readers’ Service Bureau coupon in this issue of The Modern Theatre. A BROCHURE FROM Strong Electric Corp., describes a new type silicon stack transformer-rectifier that serves as power supply for two projection arc lamps. Associated with each output is a novel “Lo-Strike” feature that protects the silicon stacks from overload and prevents the destruction of the carbon crater upon striking the arc. This Bi-Powr rectifier is available in three ratings, 60-85/60-85, 90-135/90-135 and 120-160/120-160 amperes. A SMOKELESS INCINERATOR is described and pictured in a two-color brochm-e available from Hoskinson, Ltd. The incinerator is guaranteed by Hoskinson to bmm any waste, wet or dry, without smoking, odor or fly ash. It requires only 115-volt AC current and a gas line to its location. A space-heating attachment transforms rubbish heat into useful space heating either in the form of hot air or hot water. The incinerator may also be fitted with an automatic oil burner to maintain heat when the available rubbish heat has been consumed. The Hoskinson Incinerator is guaranteed to comply with the requirments of all clean air legislation. Bausch & Lome has issued a new 22-page, illustrated index to its catalogs which makes it easy to select the desired information on its line of optical and electronic products, including motion picture projector lenses. Catalogs of allied products are grouped together for quick, easy reference, and brief descriptions of contents and catalog numbers are given. Kodak to Have Information Center at Seattle Fair When the 1962 Seattle World’s Fair, Century 21, opens in April, Eastman Kodak Co. will help photo-minded visitors get many good pictures with its photo-inlormation center located at the heart of the fairgrounds. That’s the prediction of James E. McGhee, Kodak vice-president in charge of U.S. sales and advertising. The photo-information center, designed in keeping with the fair’s futuristic theme, will be an L-shaped, one-story structure of glass and aluminum. It will be located near the base of the towering, 600-foot Space Needle near the monorail station where visitors from downtown Seattle disembark. The center will feature displays of color prints, transparencies and miniature coloramas. Its staff, chosen from Kodak’s sales service division in Rochester, will answer how-to-do-it questions about photography, offer suggestions on picture subjects at the fair and provide technical services. Century 21 will remain open six months and it is expected that visitors will number about ten million. HAND YOUR PATRONS FLAMELESS ELECTRIC COMFORT HEAT! Electromode SAFEST, MOST CONVENIENT DRIVE-IN HEATER Drive-In owners across the country are extending their season and boosting profits by keeping their patrons completely comfortable with these remarkable flameless all-electric ELECTROMODE in-car heaters. Designed especially to meet every requirement for an ideal drive-in-heater — by the world’s largest exclusive producer of electric heaters. Secret of perfection is Electromode’s exclusive Cast-Aluminum Heating Element. All heating wires are embedded deep inside a finned aluminum casting, providing positive safety, long-life and highest efficiency. Heat is instant, no warm up delay, no flames, fumes or odors. Windshield doesn’t steam up. DON’T DELAY. Fill in the convenient coupon below for complete information. These world’s finest comfort heaters are a sure bet to attract more customers to your drive-in. • Exclusive Electromode Cast-Aluminum Heating Element. 100% safe around children. • Noiseless operation. Quiet, fan-circulated electric comfort heat. • Compact, lightweight. Equipped with heatresistant handle and extra long extension. • Extra sturdy construction, built to stand rough treatment. • Modern design, in scratch-resistant silvergrey finish. Front and rear views of the heater. Sits on any flat surface, dashboard, floor, etc. No additional equipment needed. Installs quickly and simply on your present speaker post Dept. B-52, Division of Commercial Controls Corp., Rochester 3, N. Y. Send complete information on Electromode’s r~1 In-Car Heaters □ Other heaters for projection rooms, ticket stands, etc. Name Address City Zone State. Electzomode BOXOFFICE :: May 7. 1962 29