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Luxury Touches in a California Drive-In
This is the attractive patio entrance to the concessions building (left) and an indoor auditorium (right) at the Lancaster Drive-In Theatre in Lancaster, Calif. Both buildings are concrete block construction. The cafeteria is 115x35 feet with living planters directing flow of patron traffic. The auditorium has 371 retractable theatre chairs and is heated or air conditioned for year-round use. The center door is manned by a doorman so that all guests entering must be greeted and attended by him.
This parking lot was especially built behind the concessions for the use of auditorium patrons so that their cars would not take up space on the 771 -speaker field. The lot is well lighted and patrolled periodically to maintain order and is a protective measure.
Last year one theatre truck was used for advertising and met with such good response that another was added this year. Both are painted fire engine red with yellow lettering, and are parked in shopping areas during the day for maximum advertising. National Screen 40x60 banners and one-sheets are used. W. hA. Mallette is manager of the Lancaster which is owned by R. E. Griffith.
Pickles for Vending Machines
A new line of packaged pickles in polycel bags to be sold through existing vending machines in theatres is being marketed by J. G'. Van Holten & Son, Inc. Both dill and kosher pickles are available. The tencent package contains two pickles and can be vended through candy machines. The 15 -cent package contains two larger pickles and is designed for vending through general merchandise units. Both packs are said to have a shelf-life of at least four months and the product is fully guaranteed by Van Holten and Son.
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44*itU
LIBERTY _ FIREWORKS
^ For Record-Breaking Drive-In Crowds |
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Spectacular LIBERTY FIREWORKS are the greatest boxottice attraction because they are the world's finest! They pay for themselves in increased attendance.
READ THIS UNSOLICITED TESTIMONIAL
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48 page catalog, fully il lustrated shows the gor geous beauty and mag nificent splendor of LIB ERTY FIREWORKS. Reasonably priced from $35 to $1,000 and up.
NOTICE: NEW HOME ADDRESS
LIBERTY DISPLAY FIREWORKS CO.
Hegeler Lane
Site formerly Hegeler Zinc Plant P. O. Box 683, Danville, Illinois Phone 442-2559. If no answer call 446-6743
THE BIG CHAINS SAVE TIME . . . MONEY SO CAN YOU !
Yes, drive-in owners, large and small, have found they can keep their grounds clean, quicker and cheaper. Can be attached to car or truck.
PORTABLE
INCINERATOR CART
One man does the work of many . . . burns all refuse right on the spot. Just right for paper, leaves, twigs, etc. Large capacity, 18 cu. ft., yet perfect balance makes it easy to handle. Wide wheel treads; all welded steel construction means lasting wear. Hundreds of satisfied users. CUTS i / )
CLEAN-UP TIME /
IN HALF. f(
Shipped unerated by prepaid Rwy. Exp.
*84“
COMPLETELY ASSEMBLED (West of Miss. Add $12)
WRITE TODAY TO DEPT. MT
COUNTY SPECIALTIES
0. Box 968 Grand Central Station
New York 17, N. Y.
BOXOFTICE :: June 4, 1962
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