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through the • or moisture
forces
stainless stee
popped am
regardless o conditions.
boxed
weather
UP TO ^75 PER HOUR!
KETTLE SIZES
18 oz. Electric
32 oz. Electric
32 oz. Gas
POPS IT BEST! KEEPS IT H^!
HOT POPCORN MEANS
' Bigger Sales • Repeat Sales
• Increased Beverage Sales
Ambassador Model for Indoor Situations
Write for FREE Brochure
“77 Years of Leadership”
W8^ AND COMPANY '
12 POPCORN BUILDING • NASHVILLE, TENN. • FACTORY: CHICAGO, ILL.
NEW 15<
72
Count
H. B. REESE CANDY CO., HERSHEY, PA.
THEATRE
PACKAGE
TO FILL POPCORN BAGS AND BOXES WITH THE /YfW PATENTED
THOUSANDS OF DELIGHTED USERS
ONCt your
THBATRE SUPPLY Of POPCORN SUPPLY omiR
New 1962 Heavy Duty
SODAMAKER
America's Lowest Cost Quality Drink Server!
Complete
Self-Contained Unit
WITH
2 OR 3 FLAVORS
Write for Complete Specifieotions and low cost
SUPERIOR
907 N. Broadwoy St. Louis, Mo.
1
!
Glamorous Prizes Offered For Best Pepsi n Popcorn' Promotions in Theatres
P EPSi-CoLA Co. is again offering theatre concessionaires an opportunity to not only increase refreshment sales during the July “Pepsi ’n Popcorn Month” promotion contest, but to win exciting and valuable prizes.
First prize winner has a choice of a New York to Paris holiday for two via jet airliner and including 14 days in Paris, or a 1962 Ford Falcon sedan or a full-length mink coat designed by Heritage Furs.
Second prize winner will have a choice of a Hardman “Duo” player piano, a mink stole or an RCA Victor stereo console.
There will be two winners for third prize and they will have a choice of a Westinghouse 13 -cubic-foot refrigerator-freezer, or a Westinghouse RoUabout dishwasher or a DeWalt home power workshop. Six winners of fourth prize will have a choice of a Rawlings golf set, a Kodak 8mm motion picture camera and projector or a Necchi sewing machine.
TEN FIFTH PRIZE WINNERS
Ten winners will be selected for fifth prizes which will be a choice of a man’s 14 karat gold Gruen watch, a woman’s 14 karat gold Gruen watch or a three-piece family luggage ensemble by Samsonite.
To participate in the contest theatremen must set up a hard-selling promotion to make both refreshment items big sellers during “Pepsi ’n Popcorn Month.” Then they must prepare a scrapbook or folder giving all the details of the promotion, including photographs, ads, etc., and explaining how the promotion was conducted and the results achieved.
The scrapbook must be mailed to The Popcorn Institute, 333 North Michigan Ave., Chicago 1, by September 1, 1962.
Contest judges will be James McHugh, editor. Amusement Business; Phyllis Haeger, public relations director. Popcorn Institute, and Ii’win Rosee, public relations consultant.
MISCO HAS THE NEW
MISCO MARVEL
IN CAR SPEAKER
Speaker Reconing Service
Replacement Cone Units
Volume Controls and Knobs
Straight, Coiled, and Theft Proof Cords Spade Lugs and Connectors
• Speaker Transformers
* Tools and Supplies
MINNEAPOLIS SPEAKER CO.
3806 Grand Ave. So. Minneopolis 9, Minn.
Write for free catalog
28
The MODERN THEATRE SECHON