Boxoffice (Apr-Jun 1962)

Animated Changeable Letters Fit Any Track Available speaker anywhere inside the loop and around the perimeter of the loop. The speaker imit employs a battery-operated transistorized circuit and the battery will last nine months or more imder nonnal use. A mercury switch turns the speaker on when it is handed to the patron in an upright position and the imit is turned off automatically when the speaker is stored face down. This system can be used in existing theatres by laying the generating loop without removing existing wiring. Any theatre sound amplifier can be used to generate the signals and amplifier power requirements are less than for wired systems. When constructing a new drive-in theatre, the MC Sound system can increase land use by allowing higher density parking, and the land may be used for other purposes, such as parking, during the day. Pic Corp., manufacturers of the familiar Pic burning wick sold in drive-in theatres for in-car use, has introduced a new personal body spray offering proven protection against mosquitoes, flies, gnats and other insects. Called Pic Personal Body Spray, it is ideal for “people on the go,” not only wherever they may go in the outdoor theatre, but when gardening, picnicking, golfing, fishing, etc. A simple spraying of Pic Spray lasts for hours and allows for bugfree funtime. It is odorless, non-greasy, non-sticky, stainless and resistant to perspiration, and is completely safe and perfectly harmless to the skin, according to the manufacturer. It is the only nonflammable spray of its kind on the market today, it is claimed. "Entertainment" Design Paper Cups for Soft and Hot Drinks A new series of “Entertainment” design paper cups, for both manual and automatic vending of soft and hot drinks, is now available from the Dixie Cup Division of American Can Co. Eleven sizes of cups are available. The cups carry cartoons depicting people having a good time at the A brand new idea in changeable letters for marquees and attraction boards is the Glo-Brite letter made by National Devices Co. The sparkling letter features numerous “glitter disks” which flutter with air movement, creating additional attraction value. The aluminum disks come in red, blue, green, silver and gold, and the letters are made in ten and 12 -inch sizes. The letters are adaptable to any track made. Wireless In-Car Speaker for New and Existing Drive-Ins “MC Sound” (magnetic coupling), which has been in development for several years by Wiancko Engineering Co., has resulted in new wireless in-car speakers for outdoor theatres, now in production by the company. It was necessary for transistor costs to reduce and efficiency to improve before the speaker could be marketed. The MC Sound system combines high fidelity sound and complete mobility of the speaker, allowing the patron to place his speaker anywhere in the car without the restriction of speaker lead wire, by transferring sound through magnetic signals from a completely buried generating loop. These magnetic signals can be received by the Stainless Steel Outdoor Incinerator for Theatres unit requires no installation cost or auxiliary fuel; to use, simply load with refuse and ignite from the top. The incinerator will bum packing, waste paper, food scraps, sweepings, rags — burnable refuse of all kinds — to fine ash in any weather, safely without watching. Scientific draft control minimizes smoke and smell and the unit burns damp, green or dry refuse without fire danger and nuisance of burning, blowing bits of paper. Clean-out door is shovelwide for easy access. Ash pan base, hood, grate and double side panels are all of stainless steel and are interchangeable and replaceable. Other Alsto incinerators from two to 20-bushel capacity are available. Personal Body Spray Protects Against Insects Anywhere Alsto Co. has announced a new, low-cost, stainless steel outdoor incinerator with tenbushel capacity for both indoor and drivein theatres. The stainless steel construction assures longest possible life under all climatic and burning conditions. The new FOR MORE INFORMATION Use Readers* Bureau Coupon on Page 31 Claims made for products described editorially on this and other pages are taken from the manufacturers' statements. BOXOFFICE June 4, 1962 29