Boxoffice (Apr-Jun 1962)

READ HOW YOUR MOVIE-GOIIMG HABITS ARE GOING TO CHANGE! Beginning on June 27th, you will be able to see the big, important motion pictures in relaxed close-to-home comfort at your own local PREMIERE SHOWCASE Theatre, at the same time they play on Broadway! It will be like haying thirteen Broadway openings spread out across the entire Greater New York Metropolitan area. Far fewer parking problems. Shorter trayel time. Greater all-around convenience. You’ll be seeing top screen attractions at your own local PREMIERE SHOWCASE Theatre. The department stores, with their suburban branches, long ago recognized the need to make it easier and more convenient for you to shop. We think now is the time to make it easier and more convenient for you to see motion pictures during their premiere engagements. Inaugurating this policy at thirteen PREMIERE SHOWCASE Theatres will be the freshest, funniest comedy that ever went into orbit... BING CROSBY and BOB HOPE and JOAN COLLINS in "THE ROAD TO HONG KONG”. FIRST MtMiERI SHOWCME ATTRACTION -TiCBDiCCROSm BOB HOPE ^JOWCOLUNS PMIUUtnWIK^ THE ROAD TO HONC KONC .... BOROTHYLAHOim ■ustMuwia) uisrj ■TARTt JUNE rrnt AT THI RRtnmeAC ■HOWCASf THEATRES LISTED BELOW I Yes, on June 27th, a revolutionary new concept will change your movie-going habits. From that date on, you will be able to see outstanding motion pictures while they’re "hot”-conveniently, with no rush or fuss, at your local PREMIERE SHOWCASE Theatre. LOOK AT THESE UNITEO ARTISTS PREMIERE SHOWCASE PICTURES COMING UPl ‘•FOLLOW TH.\T DREAM" starring ELVIS PRESLEY . "BIRD MAN OF ALCATRAZ" starring BURT LANCASTER . "JACK THE GIANT KILLER" The Legend Of The Ages • "PRESSURE POINT’ starring SIDNEY POITIER and BOBBY DARIN . "GERONIMO" starring TV’s Famed "Rifleman” CHUCK CONNORS . "THE MANCHURIAN CANDIDATE" starring FRANK SINATRA, LAURENCE HARVEY, JANET LEIGH . "KID GALAHAD” starring ELVIS PRESLEY • "TWO FOR THE SEESAW” starring ROBERT MITCHUM and SHIRLEY MacLAINE PREMIERE SHOWCASE ♦' >>V NEWSPAPER ADS EXPLAIN UA’S “PREMIERE SHOWCASE” PLAN— Above is reproduction of a full-page advertisement that appeared in the New York Times, Monday, June 4, to introduce United Artists’ new “Premiere Showcase” policy. Different versions of the ad are scheduled to nm in the six other major New York City dailies and also the Long Island Star-Journal, the Long Island Daily Press, Newsday and the Westchester-Macy Group. Levine's Embassy Plans 11 Films JuneAugust NEW YORK — Joseph E. Levine’s Embassy Pictures will release 11 pictures, including “Boys’ Night Out,” going through MGM in July, dui’ing the June through August period. Embassy went into distribution a year ago with “Two Women,” for which Sophia Loren won the Academy Award in April. In addition to “Boys’ Night Out,” which will open at the Victoria and Guild Theatres later in June, Embassy’s summer schedule includes “Boccaccio ’70,” Carlo Ponti production in Eastman Color, which will be the first attraction at the new Cinema I and Cinema n theatres in New York June 26; “The Sky Above and the Mud Below,” Academy Award-winning documentary feature in wide-screen and color, which will open at the Forum Theatre late in June, and “The Devil’s Wanton,” an early Ingmar Bergman Swedish film, which will open at the 55th Street Theatre in June. The other Embassy releases for July and August are: “Strangers in the City,” written, produced and directed in New York City by Rick Carrier; “Divorce — Italian Style,” Italian film which won the Silver Ribbon Award in Italy for best actor, Marcello Mastroianni, plot and script; “Constantine and the Cross,” produced in Italy in wide-screen and color, starring Cornel Wilde, Christine Kaufmann and Belinda Lee; “The Seven Capital Sins,” produced in Europe with Jacques Charrier, JeanPierre Aumont, Eddie Constantine and Dany Saval in the cast; “Madame Sans Gene,” in Technirama and Technicolor, starring Sophia Loren and Robert Hossein, directed by ChristianJaque; “Le Crime Ne Paie Pas,” directed by Gerard Oury with a cast including Richard Todd, Danielle Darrieux, Annie Girardot and Michele Morgan, and the British comedy, “What a Carve-Up!” stanring Kenneth Conno, Sidney James, Shirley Eaton and Dennis Price. Of these, “Boys’ Night Out” was the only one made in Hollywood. “What a CarveUp!” was made in England, “Strangers in the City” was filmed in New York and the balance was made in Prance, Italy or Sweden. A A Shows 39Week Net Loss of $1,196,000 NEW YORK — The financial operations of Allied Artists Pictures Corp. and its wholly owned subsidiaries for the 39 weeks ended March 31, 1962, resulting in a net loss, before federal income taxes, of $1,241,000. After a federal income tax credit of $45,000, the net loss was $1, 196.000, compared with a net profit, before federal income taxes, of $579,000 for the corresponding period last year. After a provision for federal income taxes of $165,000 that year, the final net profit was $414,000, according to S. Broidy, president. The gross income for the 39-week period ending March 31, 1962, amounted to $9, 585.000, compared with $10,498,000 for the same period in the previous year. “El Cid,” which AA believes will be its highest grossing film, has played only a limited number of dates to date, Broidy pointed out. Columbia Sets U.S. Titles For Two British Films NEW YORK — Columbia Pictures has set final release titles for two of its Britishmade pictures scheduled for release in the U.S. later in 1962. “Battle Aboard the Defiant” will be the final title for the John Brabourne production starring Alec Guinness, Dirk Bogarde and Anthony Quayle, filmed in color and Cinemascope, which was called “H.M.S. Defiant,” when it opened in London recently. “Ring-A-Ding Rhythm” is the final title of the Columbia-Amicus production released in England as “It’s Trad, Dad!” The musical stars Chubby Checker, America’s King of the Twist, and the Dukes of Dixieland, as well as Helen Shapiro, Great Britain’s 15-year-old singing star. Now to Be Called Tony Franciosa HOLLYWOOD — Official memos from MGM notify that Franciosa no longer will be Anthony but Tony, and will be so listed on the credits for “Period of Adjustment.” Alan David of Chicago To Produce in Israel CHICAGO — The State of Israel, hoping to establish a Hollywood of its own, has set aside 2,500 acres for a studio near Tel Aviv. Alan David of Chicago, who is president of Vanguard Pictures, will join forces with the government in building the studio, which is being designed by Chicago architect Ray Blass. David plans to start production there shortly on two film productions, “The Flesh and the Soul” and “Hunters 5,” the story of the Israelis who tracked down Adolf Eichmann. 'Coast Watcher' Scheduled As 38, Inc., Initialer HOLLYWOOD — “Coast Watcher,” an authentic story of counter intelligence in the South Pacific during World War II, will be the initial feature produced by 38, Inc., independent outfit formed by writer Ben Hecht, Alan Ladd, cinematographer Lee Garmes, talent executive William Meikeljohn, attorney Eugene Trope and financiers Donald Liederman and Hank Hendler. BOXOFFICE June 11. 1962 11