Boxoffice (Apr-Jun 1963)

If FOR NO other reason — and there are plenty of good ones, such as fine product on a big widescreen accompanied by high-fidelity sound — people should treat themselves to a movie in a new or updated theatre just to enjoy the sheer pleasure and comfort of sitting. This statement may border on the facetious, but even the comfortable lounge furniture in the home is challenged by the new theatre chairs which are scientifically designed to fit the contours of the human body and to retain this posture control whether the patron desires to sit erect or recline. To this restful construction design, the result of exhaustive research and testing by the leading theatre seat manufacturers, have been added new types of cushioning and padding with foam and sponge rubber and especially developed upholstery materials (particularly nylon types) which do not become "sticky'' in either summer or winter. Then, there's the matter of width. Americans have not only grown taller in the past 20-odd years, they also require a little more sitting room, not necessarily because they overeat — it's all a matter of proportion and due to better food, vitamins and the other benefits of modem medicine. So, we find that the theatre chair manufacturers are producing seats in widths ranging from 19 to 24 inches wide; plus the "love seats'' which are 30 inches wide. The latter have special advertising value since they are sought after by large persons, a parent with small child and by "love birds.” They have another advantage in that, scattered throughout a center section of the orchestra floor, they aid in providing an excellent stagger system. Spacing on wide centers, usually 38 to 42 inches now, adds to the seating and viewing comfort of patrons. ☆ New York House in Park-Like Setting 6 Theatre Chairs Are Colorful and Luxurious 9 Refreshment Bar and Venders Team Up 11 Big Four-Foot Sign — Big Kosher Hot Dog Sales 14 Proper Care of Motor Generator Sets Assures Smooth Operation Wesley Trout 20 Assembly Line Runs at Full Tilt to Produce Huge Simplex XL Order.. 24 Playground Helps Sell Tickets — Concessions 25 Unique Film Trap, Gate Designs Features of Century Projector 27 Griggs Adds International Chairs to Its Push-Backs, Expanding Plant 28 DEPARTMENTS: Refreshment Service 11 Projection and Sound 20 Drive-In Theatres 25 New Equipment and Developments 29 Literature 30 Readers' Service Bureau 31 Advertisers' Index 31 About People and Product 32 ON THE COVER The carpet installed in the Squire, a Skouras house, was from Stephen-Leedom Co. New auditorium chairs, upholstered in blue, were from International Seating, recently taken over by Griggs Equipment Co. The $100,000 updating also included new wall fabrics, lighting, screen and draperies and a new boxoffice. I. L. THATCHER, Managing Editor The MODERN THEATRE Section of BOXOFFICE is included in the first issue of each month. Editorial or general business correspondence should be addressed to Associated Publications, 825 Van Brunt Blvd., Kansas City 24, Mo. Wesley Trout, Technical Editor; Eastern Representative: D. M. Mersereau, 1270 Sixth Ave., Rockefeller Center, New York 20, N. Y.; Central Representatives: Louis Didier, Jack Broderick, 5809 N. Lincoln, Chicago 45, III., Western Representative: Wettstein, Nowell & Johnson, Inc., New York Life Bldg., 2801 West Sixth St., Los Angeles 57, Calif.