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ERVICE that serves — that phrase has become an apt slogan
for BOXOFFICE in its various publishing functions. And that is the under
lying motif of BAROMETER, successfully demonstrated through four volumes;
and now the fifth. There's a lot we might say to preface what appears on the following two hundred pages. But the pages tell their own story. And they tell it well. Concise, yet complete. Practical in its every word. So, once
again, it is our pleasure to present a new volume of BAROMETER, packed with many little kernels of information designed to be helpful in the everyday
functions of exhibitors in particular — and of interest and value to every branch
of the motion picture industry.
I
^yi^otlon J^ictupe Section
Mi ■■ ~ ■ ■ ■ ■ ■■'
Decree Wile Revitalize Showmanship
4
The Trend of Production for 1941.... 6
Hollywood's Part in National Defense 8
The Outstanding News Events OF 1940 ..f. 10
The Most Popular Shorts of 1940.. ...12 Blue Ribbon Winners of 1940.......v...;...20
Winners of Past Years ...;.*1,.......33
Blue Ribbon Honor Roll* Call 34
The All-American Favorites «
OF 1940 f 35
The Action P^avorites of 1940.......... 41
Grosses — Ratings at the Boxoffice.. 45 Directors of the Year's Big Hits.... 54
Producers of 1940’s Hit Films.......... 58
Writers op the Hits op the Year.... 62
Feature Index of 1940 Releases. 67
Alphabetical Index of Features ..100
Shorts Index of ,1940 Releases........103
Looking Ahead at Coming Features.. 1 15
Y^odern theatre ^Section
4a Information Bureau i.l46
New and Renewed Theatres of 1940 IN Review v.-—-* 152
What THE Future Promises IN Modern Theatre Planning.,... 170
Product Development During the Year Just Past 174
Progress IN Projection Lighting...... 181
The Key to Better Buying 189
Theatre Equipment and Supply Dealers ........203
BAROMETER is published annually by Associated Publications at Ninth and Van Brunt, Kansas City, Mo. Ben Shlyen, Publisher; Maurice Kann, Editorin-Chief; Wm. G. Formby, Editor; Jesse Shlyen, Managing Editor; Ivan Spear, Hollywood Editor; J. Harry Toler, Modern Theatre Editor. Eastern Office: 9 Rockefeller Plaza, New York, N. Y. Western Office: 6404 Hollywood Blvd., Hollywood, Calif. Central Office: 332 S. Michigan Ave., Chicago, 111. Other Associated Publications: BOXOFFICE, the National Film Weekly; THE PICTURE GUIDE, Published Annually; BOXOFFICE RECORDS, Published Annually; THE MODERN THEATRE Published Monthly as a Section of BOXOFFICE.