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The Kroehler Push-Back Seat is the only theater seat that permits patrons to enjoy a complete show without interruptions.
With this patented and exclusive seat, patrons remain seated in luxurious comfort throughout the show. There is no blocked vision due to whole rows ahead standing to let people enter or leave their rows.
Operation is simple. A slight thrust of the feet retracts the seat 5V2 inches without lessening the row space behind it. Ample passing space is thus provided for those entering or leaving rows.
Here truly is the first and only theater seat designed to meet modern movie theater conditions. Be sure to investigate this revolutionary seat before making any seating commitments.
Built by World's Largest Furniture Manufacturer
KROEHLER MEG. CO.
Public Seating Division
No Other Theater Seat Has All These Sensational Advantages
★
UNINTERRUPTED COMFORT
No standing to let others pass. Patrons remain seated throughout show.
No stepped-on toes.
No obstructed vision — no more standing by entire rows to let someone enter or leave rows.
The same lounge-chair comfort that world’s largest furniture manufacturer builds into living room furniture.
★
INCREASED BOX OFFICE
Greater comfort for patrons is surest way to build theater preference.
Faster turnover on peak days because there is no embarrassment in entering or leaving seats.
So radically different from old-style seats that it puts showmanship into theater and presents unusual publicity opportunity.
★
MINIMUM MAINTENANCE
Easy to install at lowest cost. Just tighten four bolts to make them solid.
Absolute safety with all moving parts covered. No accidents.
Simple and foolproof with minimum number of moving parts.
Easy to clean with plenty of clearance for broom or vacuum cleaner.
Removable backs and cushions simplify cleaning and repair of fabrics.
Ease of replacement. Transposition of center and side seats can be made without unbolting or unscrewing a single unit.
AMAZING DURABILITY
Pretested for endurance to points far beyond those they will receive in normal theater use.
Built and backed by the vast resources of Kroehler — world’s largest furniture manufacturer.
RECENT INSTALLATIONS
Adams Theater, Detroit, Michigan • Conyers Theater, Conyers, Georgia • Ken Theater, Chicago, Illinois • Park Theater, Huntington Park, Calif, • Cameo Theater, Los Angeles, California • Circle Theater, Boston, Massachusetts • Regent Theater, Battle Creek, Michigan • Glencoe Theater, Glencoe, Illinois • Roxy Theater, Berwyn, Illinois • State Theater, Washington, Iowa • Avon Theater, South Gate, California • Highland Theater, Washington, D. C. • Shore Theater, Chicago, Illinois • Olympia Theater, Cleveland, Ohio • Esquire Theater, Toledo, Ohio
206 Lexington Ave, New York, N. Y,
1248 S. Wabash Ave, Chicago, 111.
2013 S. Vermont Ave. Los Angeles, Calif.
Export: Roy Chandler 505 Fifth Ave., New York
This can't happen in theaters that have KROEHLER PUSH-BACK SEATS
Elliott Film Co., 72 Glenwood Ave. Minneapolis, Minn.
Standard Theater Supply Corp. 78 Broadway, Boston, Mass.
BOXOFFICE BAROMETER
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