Boxoffice barometer (1944)

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FUNCTIONAL FOYERS Inside the older theatre as well as outside, the reconversion process for marked improvement is indicated. Here the old vestibule and foyer are expanded into really functional areas for the comfort and convenience of patrons and without sacrifice of seating capacity. Escalators are provided in the modernized foyer for the acceleration of traffic to the balcony sections, which are made even more desirable than downstairs. A comparison of the actual photograph (at the left) with the designer's rendering (at the right) and similarly the floor plans of the foyer, before and after, will disclose the extent of planned improvement. These foyer modernization plans were presented in The Modern Theatre, issue of February 26, 1944. BEFORE AFTER Realizing the importance of the reconversion and remodeling problem to be faced by many owners of theatres following this war because of the enforced moratorium on theatre building modernization and maintenance, the editors of The Modern Theatre section will continue the citation of such examples in future issues. In this, we will have the assistance and active collaboration of all members of The Modern Theatre Planning Institute, including twenty-eight leading theatre designers who comprise the Architectural Advisory Staff of the Institute. (See Roster on page 11.) BOXOFFICE BAROMETER 19