Boxoffice barometer (1944)

Page scan 000222 from Boxoffice barometer

Record Details:

Title:
Boxoffice barometer
Date:
1944
Publisher:
Kansas City : Associated Publications
Volume:
Boxoffice barometer (1944-45)
Leaf #:
000222
Language:
English
Collection:
Year Book and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
May 02, 2025
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MAIN STREET MODERNS by ERWIN G. FREDRICK, Architect In the smaller towns throughout the nation competency in the planning of theatres for the postwar era is as increasingly apparent as in the metropolitan areas. ' This trio of smalltown modern theatres designed by Mr. Fredrick gives evidence of what is being done to improve the movie-going habit on Main Streets throughout the United States and Canada. Perspective at right appeared in The Modern Theatre, issue of April 22, 1944. Designed to provide additional capacity for population increase and the growing popularity of picture entertainment, this plan replaces an older theatre on the Main Street of a small town in the Chicago area. Significantly, to show the interest and activity of small-town exhibitors, construction on all three of the projects illustrated on this page is well under way and will be completed by the time this edition is published. The project (at right) was announced in The Modern Theatre, issue of September 9, 1944. Erwin G. Fredricl: Imposing facades with modern marquees and other improved advertising display facilities are being provided for the Main Street moving picture theatres of our smaller towns, where many times the feature films get their earliest showings. In this instance, two smart shop-rOoms flank the theatre entrance. The modern theatre is doing much to modernize Main Street in all respects. This plan was presented in The Modern Theatre, issue of March 25, 1944.