Boxoffice barometer (1944)

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They aren’t fussy if pictures are fuzzy due to a soiled screen. But patrons who are NOT “blinded” by love DO CARE if the projection is poor. They want to see the pictures — brilliant and clear. To please everyone^ your screen should be checked often. It accumulates dust and dirt so gradually that those who see (Reg. U. S. Rot. Off ) it every day do not always notice the loss of brilliancy. . . . Play safe! Have your Da-Lite dealer make a comparative test. If your screen is soiled, replace it with a new Da-Lite Screen — white, silver or glass-beaded. Ask your dealer to examine your screen today ! It PAYS to Replace Screens Often DA-LITE SCREEN COMPANY, lYC. 2723 IVorth Crawford Ave., Chicago 39, III. 26 The MODERN THEATRE SECTION