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IN THE
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0 R E F A C E. This interesting architectural study by Mr. DeAngelis represents an extension, or further elaboration in more graphic form, of a character analysis of the Postwar Cinema Center as presented in The Modern Theatre section of BOXOFFICE BAROMETER for 1943 (issue of February 27, 1943). ^
In that issue, it may be recalled, we followed through on our previous presentation of "The Over-all Pattern for Peacetime Theatre Planning" (edition of 1942) which initially introduced the idea of planning our Theatres of Tomorrow for more than one purpose and without in any manner minimizing the importance of their prime function — motion picture exhibition.
The idea has now progressed from its nebulous stage, through the medium
The eight principal features of this MultipleEnterprise Project — theatre, skating, bowling, restaurant, food mart, parking areas and landscape treatment — are indicated in their strategic arrangement by this ground plot. A further and more detailed description is given on the following pages.
of practical reasoning and discussion to the point where we may at this time more concretely illustrate and describe its physical aspects and potentialities
designed by MICHAEL J. DeANGEUS*
as the solution to one of this industry's most pressing problems, i. e.: How to make modern theatre buildings pay better returns on capital invested.
Mr. DeAngelis' ground plot and elevation perspective shown below and on the following pages provide an answer. His study suggests some of the popular attractions to the ever-fluid amusement dollar — kindred and highly profitable supportive enterprises — that may be
'Theatre Architect; member Advisory Staff of The Modern Theatre Planning Institute.
combined for operation under theatre management.
Integration of design and structure (1) materially reduces initial construction cost, (2) relieves the overhead of operation, and (3) greatly enlarges the scope of all-family patronage and regularity of attendance.
Our "Theatre of Tomorrow" thus passes from fancy into fact with this presentation of another interesting example of what is already planned for earliest possible postwar construction. — The Editor.
WiCHAtt. j. Di
BOXOFFICE BAROMETER
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