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PLANNING FOR
POSTWAR
THEATERS
BY JOHN £ B £ R S O N
"Whether the postwar theater is for cinema, community or broadcasting we can look for an increasing number to be erected after the war. The great majority of the 16,000 theaters now operating in this country are presenting motion pictures and this type of theater promises to lead in the upward trend. Community theaters will play a greater part in American life, and their presentations will integrate educational and recreational facilities. Certainly the postwar theater, along with the ubiquitous radio, will be America’s first recreation.
"We can expect that the gilded plaster and hanging-towers-of-Babylon effect of pre-war theaters will give way to more functional design with prime attention on lighting, air-conditioning, visual conditions, and quiet and pleasant environment for the patrons. The post-war theater will not only be marked by simple modern design and be more functional but will be less expensive in first cost and in maintenance cost than in prewar theaters.
"As color is a part of show business, the postwar theater interior should possess all the color
ALEXANDER SMITH
John Eberson is recognized as one of Jmerica's leading designers of theaters. Over many years he has worked band in hand with those in the show business and he knows their problems and what attracts patrons to the theater. 7o his credit are such outstanding theaters as the Palace in Albany, the Paradise in 7^ew Jork City, the Avalon in Chicago, the Penn in Washington, the Xex in Paris, and the Empire in Sidney, Australia. JMr, Eberson is now spending much of his time in Washington as Theater Consultant for the Office of Civilian Reguirements.
possible. Carpets are an integral part of interior design and their use will result in essential color, quiet and comfort."
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"As pioneers for carpeting for the show business, Alexander Smith will keep me posted on color schemes, patterns and designs. Their carpets mean great box-office values for the theaters of the future.
“I have taken great interest in the Alexander Smith Fluorescent Ciarpet which I have recommended to many clients. Progressive exhibitors will do well to look into this new and striking development which will result in safety and added attraction to theater-goers.”
& SONS CARPET CO.
295 Fifth Avenue, New York, N. Y.
BOXOFFICE BAROMETER
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