Boxoffice barometer (1944)

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Take rhis pen being held out to you ... by our favorite pin-up boy . . . sign up your John Henry . . . and let the Prize Baby start directing traffic to your theatre . . . that's your elementary lesson in the fine science of showselling . . . and that's ail there is . . . You are now a graduate . . . and you've found out how to go all out ... to get 'em all in ... in an endless chain of seat-selling . . . You sell today's show on the outside . . . (posters, heralds, etc.) ... so that you can sell tomorrow's show on the inside . . . (trailers, lobby displays, etc.) . . . How can you go wrong? . . . You've got 'em coming and going . . Hurry! . . . Look at those people going bJ . . . Hurry! ■ PRINT AVtWKE, NEW watioe/ Wetty contract Natioiial Screea Service Corporation ACCESSORtES DIVISION 630 ^inlh Avenae, New York, N. Y. narionniJLUiteiBfl senvicr x^rmuBMrafnummismi — L. 1 NATi Nmm «l P«»ea SifBiBf