Boxoffice barometer (1947)

Page scan 000275 from Boxoffice barometer

Record Details:

Title:
Boxoffice barometer
Date:
1947
Publisher:
Kansas City : Associated Publications
Volume:
Boxoffice barometer (1947-48)
Leaf #:
000275
Language:
English
Collection:
Year Book and Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
June 06, 2024
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MODERN HOUSE WITH HISTORIC BACKGROUND Since Omaha, Nebraska, is generally reputed to be the heart of the Indian Country, that intriguing theme was adopted as atmosphere for this new house, which bears the exciting name "Chief," and is in all ways a complimenf to the community in which so much interest in the lore of the Red Man reposes. The imposing front elevation and facia porfion of the new Chief Theafre has ample space and all the effects for good advertising display. Among its many innovations for modern effect is an artistically formed and aftractively furnished foyer. See view at right and note directional signs indicating the location of resfrooms for "Squaws" and "Braves." At left, above, the Chief's lobby carries out the Community Atmospheric motif in design, decor and furnishings. Confectionery bar may be seen in the background. At right, the auditorium looking toward stage. Blacklighted American Indian murals on the sidewalls are impressive. T A partial view of the Chief's projection room, where all manner of modern equipmenf and accessories were provided for fine screen presentafion to be featured, in this 1,500seat modern theatre. All pictures courtesy The Ballantyne Company. Owner: Ralph R. Blank. Architects: John Latenser & Sons. BOXOFFICE 33