We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
n
0 (11 £ H R
Jontinuing along the practical lines on which this annual compendium was founded back in 1937, BAROMETER provides the only service of its kind in the motion picture industry — a comprehensive report on film product, unduplicated by any other publication.
Over the years, it has become the prime source of information on films produced by American companies, not only for exhibitors in the domestic market but throughout the world.
Wherever there is a motion picture screen, BAROMETER renders valuable aid for efficient theatre operation by giving the exhibitor the essential data he requires about pictures which are currently in release, including the averages of their grossing records, and advance information on features in production or soon to be released. In the latter category, this edition contains advance production data on approximately 371 features scheduled for release after January 1, 1960.
BAROMETER is not a statistical volume devised for occasional reference. It is complete, yet concise, in its presentation of practical information about pictures and picture values for every-day use in booking, dating, advertising and exhibiting.
That BAROMETER is serving well its purpose is evidenced, year after year, by requests for additional copies to replace misplaced ones or those worn dog-eared through use; too, by inquiries about the new edition weeks before its publication date, as well as requests for past issues dating back as much as five to ten years.
This year, the report on product has been expanded to include the British production companies. Thus, American exhibitors will be furnished information on a source of supply that is growing in importance and that will serve to supplement their product needs. It is noteworthy that British-made films have come into increased use in the American market, which they have served satisfactorily and, in many cases, extraordinarily well.
The trend toward more coproduction — association of American producers with those of foreign countries — also has made knowledge of such scheduled or finished product of practical value. This has carried into foreignlanguage films, a growing number of which are being dubbed in English dialog, making them suitable for general exhibition. Data on these films is provided in appropriate departments in this edition.