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about
The "know how" gained through 36 years specialized experience assures you of the best in projector parts. Your Independent Theatre Equipment Dealer has them. ^
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LaVezzi Machine Works
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That beautiful book “Lamplight” authored by Harry H. Strong of The Strong Electric Corporation and sent out to the trade last month is still being talked about. It traces lamplight from flaming splinters down to fluorescent tubes and tells how projection lamp manufacturers drew upon each succeeding improvement through the. ages to create a superior product.
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Lees-Cochrane Company, Inc. (Carpets), of Bridgeport, Pa., announce the addition of Messrs. Arthur H. MacLeod and Fred E. Kreis to their sales organization. MacLeod will headquarter in Buffalo and Kreis in the Washington-Baltimore sector. * * *
Motiograph reports some additional prime and sub-contracts to produce for the Armed Forces many new items of radio, radar and gun-fire control apparatus which will keep the three Motiograph plants working at full capacity for all of 1945.
180 NORTH WACKER DRIVE • CHICAGO 6, ILLINOIS
Cleopatra Had The “Come On'
She had a way with the men — in fact big, strong Marc Anthony threw away an empire just for her company. Yes, flashy fronts have been the downfall of many a big guy! Here at Altec, we’ve never gone in for the showy stuff. Good engineering service is our business.
The only thing we have a way with is booth equipment. You’ll be interested to learn about one of the Altec services tailored to your requirements. Write today.
ATLANTA • BOSTON • CHICAGO • CINCINNATI • DALLAS DETROIT • LOS ANGELES • NEW YORK • PHILADELPHIA • SEATTLE
THE SERVICE ORGANIZATION OF THE MOTION PICTURE INDUSTRY
Two far-flung outposts of the motion picture industry recently have acquired new DeVry 35mm projectors. Norman Olsen, manager of DeVry Corporation’s export department, announces the installation of projectors in a new theatre at Tananarive, Madagascar, and in the Lyric Theatre at Kodiak, Alaska.
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Republication in booklet form of Stanley Young’s noteworthy article “What Will Happen in the Movies the Day War Is Over” is announced by the Ampro Corporation of Chicago. This stimulating survey of the postwar possibilities of 16mm sound motion pictures first apeared in the November ’44 issue of Cosmopolitan.
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The Advertising Club of Washington recently had the honor and pleasure of having the subject of television thoroughly explained by T. F. Joyce, general manager of the Radio, Phonograph and Television Department of RCA when he gave an informative talk on “The Influence of Television on Our Postwar Economy.”
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An attractive brochure received from Bausch & Lomb last month announces with pride that this company is “One of the First with the Fifth.” Referring to the newly added fifth star in the B. & L. Army-Navy “E” flag.
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A comprehensive handbook on the what, how and why of theatre television, prepared by RCA Service Company, is nowready for theatre managers and projectionists, according to W. L. Jones, vicepresident of the Service Company. Sent free for the asking.
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The MODERN THEATRE SECTION