Boxoffice (Jan-Mar 1961)

Page scan 0001 from Boxoffice

Record Details:

Title:
Boxoffice
Date:
Jan-Mar 1961
Publisher:
New York, Boxoffice
Volume:
Boxoffice (Jan-Mar 1961)
Leaf #:
0001
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
June 06, 2024
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GROUP SALES . . . The old techniques of selling special shows have been expanded and refined for the hard-ticket, reserved-seat attractions. Among the circuits which have developed effective programs of selling to groups is Famous Players Canadian, and its suggestions for operation have been published in a brochure for guidance of its personnel. High points of the FPC plan are published in the Showmandiser Section in this issue. The photos above show (left) the type of a welcome sign used by the circuit to greet group sales patrons, and a page from a house organ published by a company whose employes attended a group sales performance — a device considered an effective plus factor in publicizing the group selling program of the circuit. Exhibitors Campaign Sword of Sherwood Forest' Columbia — See Showmandiser Section