Boxoffice (Jan-Mar 1961)

TRANSPARENT PLASTIC DOME DISPLAYS BUTTER IN VIEW OF CUSTOMER VARIABLE HEAT THERMOSTAT ENClOSEO HEATING ELEMENT A Backward Step for a Forward Move LATE CONCESSIONS OPERATION Continued from page 22 descends the stairway, soon to pass by the main concessions bar in the streetlevel lobby. In between are a large easel sign standing near the mezzanine railing close to the upstairs bar, signs at both the upstairs bar and main concessions bar in the downstairs lobby, and another sign in a new lounge area where the late closing of the bar is again plugged. Results of the new policy and strong promotion have been as follows: Week nights: an average sale of $8 on slow nights, $12 on reasonably busy nights. Fridays: An average of $15 and occasionally over $25. Saturdays: Averaging $35 to $40, and has been over $50 two or three times. Costs were: One girl, two hours a night, 5 nights @ 85c an hour $8.50 Two girls, two hours a night, Saturday, @ 85c $3.40 $11.90 RoweAMI Sales Co., now located at 5075 West Lexington street, Chicago 44, 111., has the responsibility of all sales and marketing of Rowe, ABT, AMI equipment. Previously, Rowe Manufacturing Co. was a completely separate company in New York City, handling its own manufacturing, sales, etc. Charles H. Brinkmann is president and chief executive officer of RoweAMI; Jack C. Dunwoody and Robert K. Deutsch are vice-presidents. A concessions stand with visual sales appeal is this new one at the completely remodeled Madison Theatre in Detroit. It is recessed into the auditorium area between the auditorium doors. The former Madison concessions stand was wellmerchandised, but small and located in the outer lobby — not so easily accessible from the auditorium. A handsome new refreshment stand, conveniently located in the foyer in a recessed area projecting into the back of the auditorium in the Madison Theatre, Detroit, replaces the former small stand located just inside the small outer lobby. The new stand was a part of the overall $100,000 remodeling recently completed at the 45-year-old house. The concessions backbar has a “Can Can” wallpaper design in soft tones of beige, rose and gold. Overhead lighting is provided by 140 feet of fine mesh, eggcrate type fluorescent installation, and the canopy is bordered by wrought iron. Modern counters of walnut-finish Formica and glass are used, and the stand has been designed for maximum convenience and accessibility and attractive appearance. SPECIFICATIONS Height — 14", Width — 11". Depth — 17>/4", Electrical . . . AC; 120 Volt; 1150 W; standard grounded plug, Shipping Weight; 32 lbs. butter dispenser SERV-O-MAT with its revolving bowl, flashing sales message, colorful front, and gleaming chrome finish is a bright attraction for the sale of buttered popcorn. Simple one-hand operation dispenses a drip-proof amount of butter at the touch of the dispenser bar, allows up to 75 servings per minute. SERV-O-MAT easy to clean . . . manufactured by craftsmen with over 10 years experience in the building of butter dispensers. Patented SERV-O-MAT is built to serve you economically and efficiently and to increase your profits by 250%. _ Modernize your concession area and join the profit parade by ordering SERV-O-MAT now. BUTTER KIST CUPS . . . GIVE e-Tj YOUR BUTTER CORN SALES IS BUY APPEAL' '-ORDER NOW! tyjjjl Server Sales north 88 west 16447 main street, menomonee falls, Wisconsin 24 The MODERN THEATRE SECTION