Boxoffice (Jan-Mar 1962)

The following concerns have recently filed copies of interesting descriptive literature with the Modern Theatre Information Bureau. Readers who wish copies may obtain them promptly by using the Readers’ Service Bureau coupon in this issue of The Modern Theatre. An illustrated catalog on a complete line of adult and kiddie rides is offered by King Amusement Co., Inc. Included in the catalog, is a newly designed speed boat ride for which many different tops are available for the same chassis. Large quantity, production line manufacturing results in cost savings which are passed along to the customer. “Building Maintenance Manual” is the name of a new publication offered by S. C. Johnson & Son, Inc., makers of Johnson’s Wax and other products. Because floor care is of major importance, the 28-page manual covers this subject at some length. Other sections deal with general cleaning, safety, stain removal, furniture polishing, solutions to many common maintenance problems and care of equipment. 500 Served Easily in 20 -Minute Intermissions The Omaha Q-Twin's concessions, like all other Center Drive-In Theatre Co.'s open-air theatres, features cafeteria-style service. Staggered intermissions for the simultaneous double screenings also expedite services in this modern facility. Five hundred can be served in 20-minute intermissions. See complete feature story about this new drive-in on pages 8, 9, this issue. “People Heating With Infrared Lamps” is the title of a comprehensive 16-page brochure from the Large Lamp Department of General Electric Co. It explains the uses of infrared lamps in both indoor and outdoor heating, the latter particularly effective for use under marquees or over doors to outdoor theatre concessions. Advantages and uses of the new SkidNot diamond-luster, nonslip floor finish are described and illustrated in a new catalog sheet available from the Monroe Co., Inc. The floor finish has been developed for use on almost every type of MISCO HAS THE NEW MISCO MARVEL rtsw IN CAR SPEAKER ► Speaker Reconing Service • Replacement Cone Units • Volume Controls and Knobs • Straight, Coiled, and Theft Proof Cords • Spade Lugs and Connectors • Speaker Transformers • Tools and Supplies MINNEAPOLIS SPEAKER CO. 3806 Grand Ave. So. Minneapolis 9, Minn. Save money. No stale or left-over coffee when your coffeemoster is an E-Z WAY automatic. Coffee's fresh, hot and ready all the time. Get the facts — write now: STEEL PRODUCTS CO. 40 Sth Ave., S.W. Cedar Rapids, Iowa floor surface, contains no wax, and requires no buffing. Literature on the Troupit Baby Spot, a new 110-volt A.C. incandescent follow spotlight for theatres, is available from Strong Electric Corp. Dr Pepper Declares Dividend Dr Pepper Co. has declared a dividend of 15 cents per share of common stock, payable March 1 to stockholders of record February 17. It is the company’s 129th consecutive quarterly dividend. Although the company does not complete its yearly earnings report until mid-February, Wesby R. Parker, president, said preliminary figures indicate earnings and profits for the past year will be up considerably over 1960. Sales volume gained nearly 10 per cent over the previous year. Pepsi-Cola Appointment Pepsi-Cola Co. has named John F. Corbani assistant to Sy Lusterman, market research director vice-president. Corbani joined Pepsi after five years experience with Batten, Barton, Durstine & Osborn Advertising Agency, the last year and onehalf as account research executive for Pepsi-Cola. The Biggest Name in Popcorn Throughout the World MANLEY, IS AT YOUR SERVICE For over a quarter of a century, Manley, Inc. has assisted thousands of theatre owners in equipping and operating a more profitable concession. Investigate how Manley's years of merchandising experience and superior Manley equipment can help you make your concession more profitable. ■aPCOHH MACH.NES POPCORN SUPPLIES Write or Phone: MANLEY, INC. 1920 Wyandotte St. Kansas City 8, Mo. BOXOFFICE :: February 12, 1962 37