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Inside Boxoffice Speeds Ticket Sales
Connie North prepares to welcome theatregoers at the new indoor boxoffice of the Uptown in Salt Lake.
An open boxoffice inside the main lobby of the Uptown Theatre, Salt Lake City, was installed recently, and already a 25 per cent speed-up, plus convenience, has been noted by the management.
The new boxoffice replaces a streetside boxoffice, which had fronted on Main Street. Installation of the open boxoffice, inside the lobby, makes it possible for the cashier to communicate with patrons easier, according to John Denman, city manager of Fox Theatres which operates the Uptown.
The open facility does away with the need for glass enclosures, he pointed out.
Another feature of the new boxoffice is double sides, which allows for use of two cashiers to handle ticket sales on busy nights, or allows them to sell reserved seat tickets for the Villa, another Fox theatre, and tickets for the regular performance at the Uptown.
This is the old street-side boxoffice of the Uptown Theatre in Salt Lake City, long a landmark on Main street, before its recent removal.
The boxoffice is of hardwood with Formica facing and bronze trim. It is part of an extensive remodeling of the Uptown, which includes a new and larger screen, new sound equipment, new carpeting and new seats.
NAC Sets Regional Clinics
The National Ass’n of Concessionaires has scheduled three regional meetings for the early part of the year. The eastern meeting will be held March 20 at the Park Sheraton Hotel, New York City. Irving Shapiro of Concession Enterprises, Boston, and regional vice-president of NAC will be chairman, and Lee Koken, RKO Theatres, Inc., a Division of the Glen Alden Corp., and past officer of NAC will be co-chairman.
The southwest meeting will be held in connection with the annual convention of the Texas Drive-In Theatre Owners Ass’n at the Statler Hilton Hotel, Dallas, February 13-15.
The “Heart-ofAmerica” regional is scheduled from 9:30 to 11:30 a.m., March 8, in connection with Show-A-Rama V, set for March 6-8 at the Continental Hotel, Kansas City, Mo., and sponsored by the United Theatre Owners of the Heart of America.
'Most Profitable' Venders
“The area of vending that is most profitable, and which many times compensates for the losses made by the more exotic equipment, consists of the humbler cigaret, soft drink and candy machine. This area gets the least publicity because it is the least sensational . . .” — Charles N. Baker, national sales vice-president, Pepsi-Cola Co.
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BOXOFFICE :: February 12, 1962
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