Boxoffice (Jan-Mar 1962)

Pepsi's New Fountain Dispenser Is a Three-Drink Ice Unit Named the “Miss America,” the new, three-drink, high-impact plastic, ice fountain dispenser is now available from PepsiCola Co. It was introduced at the 15th annual Pepsi-Cola Bottlers Ass’n convention in San Francisco by Maria Beale Fletcher, Miss America 1962. Versatility and colorful appeal are two important features of the dispenser which will serve Pepsi, Teem and Patio. The unit is available for island, counter or rail base placement, and can be used with a standard as well as illuminated face plate. A special pressurized system design innovation makes possible the use of syrup transfer tanks, thus affording ease of handling and increased inventories of syrup. Other innovations and improvements include greater cooling capacity than single drink dispensers. The Miss America dispenser is available to Pepsi bottlers through Multiplex, Inc.; Specialty Engineering, Inc.; and Carbonic Dispenser, Inc. Cardboard Display Bins For Hollywood Candy Attractive, corrugated cardboard display bins for its line of candies are available from Hollywood Brands, Inc., and have been found productive of more sales, especially in indoor theatres, on special occasions. The bins are 19 inches square on top and bottom, have yellow lettering on a red background, and hold two and one-half cases of candy. An Automatic Profit Chart For Theatre Concessionaires An automatic profit chart device which provides a means of figuring profits or establishing a selling price speedily and accurately should prove helpful to theatre concessionaires and managers. It is avail able from Precision Equipment Co. Operation of the chart is extremely simple. For example; If you buy an item at $7.50 per dozen and wish to figure the selling price each, at a profit of 40 per cent, you merely pull an inner tab up until $7.50 appears under the column heading “Cost per Dozen.” You will instantly find your answer $1.04, under the column heading 40 per cent. Similarly, if you wish to figure profit on your cost instead of selling price, the operation is just that simple . . results are accurate. Complete instructions are included with each chart. Read what 'year around' Miracle Mile Drive-in Theatre, Toledo, Ohio, says about KNI-TRON Silicon Rectifier Stacks 2 Vi years of continuous service without a sign of aging January 2, 1962 Dear Mr. Kneisley: We have been using your R1 325 Kni-Tron Silicon Rectifier Stacks for better than 2Vi years in our Strong Selenium Rectifiers. We run 150/165 amperes at 70 volts in Modified Strong 135 Lamps. There has been no change in the stack characteristics, no aging of any kind. Theatre owners can no longer afford to make selenium replacements, they should go to silicon. Very truly yours, MIRACLE MILE THEATRE (signed) Al Boudouris As your selenium stacks fail, after 4 to 5 years of service, see your supply dealer and insist on silicon replacements. There are hundreds in the field. THE KNEISLEY ELECTRIC CO. Dept. L, TOLEDO 3, OHIO KNI-TRON REPLACEMENT SILICON STACK S? Romak Fkamls Th* tMSAL CRJTWGR SKUVtCE fur WbHk-v. far*. No Coif to the .Exhibitor MAKE MONEY WITHOUT EFFORT LET US HELP YOU SELL THE PICTURE AT NO COST TO YOU / / PROFIT WITHOUT WORK BY USING ROMAR OUTDOOR DISPLAY FRAMES THEY PULL IN THE CROWDS, BECAUSE • They are eye catchers . . in all kinds of weather they are weatherproof and out selling istep up your concessions) (traffic with our attrac-^ (five laminated signs.1 (Ask about them. • They sell both your current program and your theatre • They make your town theatre conscious YES , NO EFFORT OR COST TO YOU: We select good locations, arrange for installations and make all replacements without cost to the exhibitor at any time. Have this nationally known and widely used service build your business too. Write or call us today for details ROMAR-VIDE CO. Chetek, Wisconsin k ECONOMYTOP PERFORMANCE assured when you install UNBREAKABLE NON-PITTING NON-TARNISHING NON-PEELING ER-SHULTZ METAL REFLECTORS GUARANTEED 5 YEARS! Eliminate Cost of Replacements and Spares See Your Used by Army and Air Force Motion Picture Service since 1952 Theatre Supply Dealer Manufactured by HEYER-SHULTZ INC Cedar Grove, N. J. BOXOFFICE :: February 12, 1962 45