Boxoffice (Jan-Mar 1962)

ils 4 '>ns>' racy New Theatre of Future Stresses Sts Luxuries, Easy-toReach Location Acres of Free Paired Parking: For 2000 Cars Latest Modernization of Transistorised Sound for 6 Track Stereophonic Reproduction Free Coffee Served in our Beautiful Color Television Lounge Heated Canopy to Keep Sidewalk Dry of Snow and Rain $ ^ Seating Spaced 5y2 Inches More Between Rows — for Patron Comfort and Leg Room T FREE UMBRELLA SERVICE GIANT SUPER SENTICULAR SCREEN Modern Art Gallery Oklahoma Part in 'Fair' Related in Brochure A 20-page brochure containing reproductions of clippings from the Oklahoma City Times and Daily Oklahoman which chronicled the shooting of scenes for “State Fair” at the grandstand in the Oklahoma State Fair park is being distributed by Video Independent Theatres, which operates principally in the Sooner state. The brochure is titled, “To Set the Record Straight on Filming of ‘State Fair.’ ” An introduction by Roger E. Rice points out that the pressbook and other distributor material don’t bring out the fact that impoi’tant parts of the picture were filmed in Oklahoma, although major portions were shot at the Texas State Fair plant in Dallas. “Some three weeks of on-location shooting for the production took place at the Oklahoma state fairgrounds and other scene-requiring environs near Oklahoma City,” Rice states. “Advance camera crews shot atmosphere and crowd scenes during the actual running of the Oklahoma state fair in September, and another unit, including the entire cast and crew moved into the capital city October 8 and spent the entire week shooting the action sequences of the film — auto racing. A second camera crew remained at the Oklahoma fairgrounds the following week to complete the actual staged racing.” Holiday Feast Recipes Go With Cooking School The Crescent-News of Defiance, Ohio, sponsored a cooking school at the Valentine Theatre on Thursday early in November prior to the holiday season. Manager Elmer DeWitt featured a Pepsi-Cola Teem display in the lobby. He distributed merchandise prizes. The newspaper gave many columns of publicity on the event, as well as ads; appliance, milk, bakery and other companies had their advertisements, and Toledo Edison provided a home economist. Prizes were awarded on the basis of a “Your Favorite Recipe” contest conducted by the Crescent-News. The recipes were printed as “Festive Foods for Holiday Feasting.” 10,000 Dance Coupons Put Out for 'Gidget' Opening Exhibition dancing was featured in the front lobby of the Gopher Theatre in Minneapolis every night 7 to 8 for a week starting with the opening of “Gidget Goes Hawaiian.” The exhibitions were provided by the Murray dancing studio. In return, 10,000 6x4-inch coupons — “Drawing for $1,000 in Free Dancing Lessons for ‘Gidget Goes Hawaiian’ ” — were handed out. These were to be filled in and deposited in the lucky drawing box in the Gopher lobby. Special screenings, supervised by Harry Hollander, Columbia publicist, were held for youth groups. Hollander asked each of his guests at the screenings to phone ten friends advising them of the picture. .500 on Academy Selections Elmer DeWitt, manager of the Valentine Theatre in Defiance, Ohio, hit a .500 average in his predictions for the Academy awards winners last year. BOXOFFICE Showmandiser : : Feb. 26, 1962 Visual representation of outstanding innovations and other attractions of the Golf Mill, “an ultramodern theatre of the future” recently opened in a northwest suburban shopping center at Chicago, was supplied in part by the above drawings incorporated in the Golf Mill’s grand opening ad in the metropolitan daily newspapers there. The layout, of which the above was a part, was 8 cols. 16 1/2 inches. It also emphasized the theatre’s “easy to reach” location from suburbs and the city itself by means of map-like drawings. MARTIN FINK IS OWNER “The Errand Boy” was the opening attraction. Morton Fink is the builder-owner. A news article accompanying the large ad stated that construction of motion picture theatres in a neighborhood shopping center is the trend of today . . . “this is the theatre of the future.” Its manager, Bene Stein, describes the Golf Mill as “a country club-style theatre, designed to become a part of the social life of the community,” in which the management has done its best to come up with every possible luxury and convenience for patrons. Special lures for suburban housewives include matinee fashion shows during which the ladies may have their laundry done. Arrangements have been made with a laundromat in the shopping center to pick up laundry at the theatre, wash it, package it, and have it waiting for the customer when the show is over. That’s hard to beat for considerate service. PLAYROOM, TOO Furthermore, parents may have thenchildren happily occupied in a playroom while they enjoy a movie. The Golf Mill takes special pride in its art gallery, which will exhibit paintings provided by Mack Gilman’s Collector’s Gallery, 101 E. Oak St. Stein predicted: “Our whole setup is an example of what the public wants and will expect in the — 35 — theatres of tomorrow . . . the ultimate in luxury, comfort, and service. And believe me, television is NOT a competing factor in this type of theatre. “The more luxurious of outlying houses, such as the Beverly, the Old Orchard, and the Glencoe, find that they do their biggest business on the evenings when TV offers its best programs.” The Golf Mill is but the first in a series of shopping center theatres to be erected in Illinois. Come spring, building will begin in the shopping centers of Arlington Heights and Park Ridge. Fink, 32, is a leader in amusement circles at Chicago. In 1953, he created Kiddytown at Harlem avenue and Irving Park road there. Since 1948, he and his father have operated the Harlem Avenue and the North Avenue Outdoor theatres. Promotion for the opening of "One, Two, Three" at the United Artists Theatre in Chicago included an Eskimo sitout! The trio above, clad in parkas and boots, kept a cold vigil in front of the theatre starting the day before opening. They were first in line to see the film. 3 l