We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Shrimp Rolls Join Items In Drive-In Concessions
Chinese shrimp rolls, once considered part of an exotic cuisine, have joined the list of “finger” foods available at many U.S.
In the Golden Palace preparation room.
drive-ins, with excellent patron response, according to Golden Palace Food Products, Inc., supplier of shrimp and egg rolls and other Chinese foods.
Response at drive-ins has been sufficient, Golden Palace executives said, to warrant special promotions for theatres. A full-color film trailer is furnished by the company to whet viewers’ appetites; streamers and cards for the concession are available and, wherever suitable. Golden Palace also offers full-color Ektachrome prints for display panels.
High quality small shrimp, 120 count per pound raw, are used in the rolls. The shrimp are peeled and deveined and, because of their crispness, a high percentage of Icelandic shrimp or those from northern waters is used.
The shrimp rolls are cooked in small batches, the “wok” type cooking which the company asserts has centuries of Chinese tradition behind it, making for easier handling and control. A taste test, as well as tests for co'or and texture are made of every batch.
Frequent freezer checks in the plant assure that temperatures do not vary more than five degrees from zero at any time. The egg and shrimp rolls are quick-frozen in a plate-type freezer at temperatures down to 30 degrees below zero, with freezing speeded by added blowers.
Dr Pepper January Sales In Record 30%% Gain
Dr Pepper syrup sales gained 30 V2 per cent in January, topping all previous records to establish a new all-time January high for the 76-year-old company. According to Dr Pepper president Wesby R. Parker, the record gain came in a month of unusually severe weather plaguing the soft drink industry and sometimes temporarily halting bottling operations.
Parker credited increasing demand for hot Dr Pepper with a substantial contribution to the increased sales and listed other factors including extensive market development in established territories, expanded product availability to new areas, further development of fountain syrup sales, advances in the company’s can sales program and other related activities.
Quality
BUY
Is The A Word For
PIT COOK1?*
BARBECUED
BARBECUE
America's No. 1 Choice For . .
• Flavor • Customer Acceptance
• Profits • Promotional Know-How
Which Assure You . . .
PROFITABLE REPEAT BUSINESS!
Castleberry's Barbecue . . . tender and juicy, with an inimitable flavor ... is cooked for long, lazy hours over open pits of glowing Hickory coals. For over a century, this method has remained unchanged because no other method gets the same delicious results. One bite will show you (and your customers) why Castleberry's is America's No. 1 choice!
SPECIAL OFFER!
Get Valuable Gifts Of Your Choice FREE During . . .
Castleberry's 1962 SEASON-OPENER
"STAMP-O-RAMA
March 15 thru May 15
Get FREE TOP VALUE STAMPS with each case you buy (minimum order: 3 cases) during the offer period. Redeem the stamps at your TV Redemption Center for gifts of your choice. A wonderful opportunity! ORDER NOW.
Offer void wherever prohibited, taxed or otherwise restricted.
FOR DETAILS, CONTACT YOUR DISTRIBUTOR OR WRITE
CASTLEBERRY’S FOOD CO. Box 1010 AUGUSTA, GEORGIA
BOXOFFICE March 5, 1962
13