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BOXOFFICE BAROMETER
This chart records the performance of current attractions in the opening week of their first runs in the 20 key cities checked. Pictures with fewer than five engagements are not listed. As new runs are reported, ratings are added and averages revised. Computation is in terms of percentage in relation to normal grosses as determined by the theatre managers. With 100 per cent as "normal/' the figures show the gross rating above or below that mark. (Asterisk * denotes combination bills.)
mmmsm
i
1 Bachelor Flat (20th-Fox)
130
150
125
150
120
75
200
95
210
80
190
200
130
90
175
135
135
90
138 f
Back Street (U-I)
160
300
225
100
no
125
190
150
250
190
210
140
120
160
125
125
125
85
161 |
[ Battle at Bloody Beach, The (20th-Fox)
150
110
80
80
100
95
80
135
125
106 l
Blast of Silence (U-I)
135
80
100
125
70
102 \
Call Me Genius (Cont'l)
125
165
90
65
125
90
125
112 f
Carry On, Constable (Governor)
150
170
120
105
200
310
165
240
100
173 l
% Cold Wind in August, A (Aidart)
140
300
150
no
175
175
150
175
100
164 f
Colossus of Rhodes (MGM)
125
85
140
135
75
130
100
113 t
Day the Sky Exploded, The (Excelsior)
100
100
100
100
100
100 f
if Dentist in the Chair (Ajay)
110
no
200
100
75
119 1
§ Dondi (AA)
60
100
75
100
100
100
125
90
100
80
93 f
1 El Cid (AA)
300
250
275
250
250
400
285
150
190
261 l
| Errand Boy, The (Para)
140
250
150
300
no
150
240
120
135
155
185
200
250
120
170
175
200
179 f
1 Everything's Ducky (Col)
95
90
100
65
100
100
70
125
93 1
1 Flight of the Lost Balloon (Woolner)
125
185
no
80
no
no
120
I Flower Drum Song (U-I)
175
375
200
265
250
350
160
185
225
425
290
200
275
150
180
190
225
165
160
200
232 i
?f French Mistress, A (F-A-W)
130
no
100
90
100
no
150
90
100
150
113
George Raft Story, The (AA)
150
130
225
100
100
105
120
75
100
200
80
no
105
125
100
122
If Guns of the Black Witch (AIP)
110
100
100
80
no
120
103 i
1 Hand, The (AIP)
100
100
100
100
100
100
| Happy Thieves, The (UA)
90
190
90
100
no
100
115
75
125
111
| Hey, Let's Twist! (Para)
215
100
no
65
70
200
145
100
135
100
125
90
80
118
f! I Bombed Pearl Harbor (Parade)
100
115
no
no
135
75
90
75
125
104 1
| Innocents, The (20th-Fox)
150
190
150
170
95
125
125
185
130
125
200
180
135
150
no
143
i It Happened in Broad Daylight (Cont'l)
140
105
165
90
150
75
80
200
150
128
| Joker, The (Lopert)
130
90
90
100
115
185
118
| King of the Roaring 20's (AA)
135
155
65
100
100
75
100
175
150
no
85
114 !
| La Belle Americaine (Cont'l)
130
200
170
115
150
153 i
j§ Light in the Piazza (MGM)
120
225
100
85
165
125
170
165
350
no
162
|f Lover Come Back (U-I)
100
300
250
200
220
200
185
300
150
300
220
190
230
300
230
|f Madison Avenue (20th-Fox)
160
100
80
80
100
100
100
103
% Majority of One, A (WB)
133
125
225
no
95
100
100
100
125
120
165
100
150
140
128
P No Love for Johnnie (Embassy)
85
170
80
125
95
165
120
|f Sail a Crooked Ship (Col)
140
200
125
150
no
100
175
175
150
120
130
105
140
125
150
125
150
139 :
% Sergeants 3 (UA)
350
300
225
240
135
500
140
200
300
600
135
200
150
400
277 i
| Summer and Smoke (Para)
100
200
no
80
no
150
325
125
195
155 |
f Summer to Remember, A (Kingsley)
125
165
80
105
no
185
128 !
|f Tender Is the Night (20thFox)
170
130
195
85
75
no
170
125
210
200
200
140
100
180
120
150
125
125
145
|§ Twenty Plus Two (AA)
125
95
90
no
80
100
100
100
120
100
80
100
| Twist Around the Clock (Col)
160
400
120
115
95
100
150
200
265
75
140
150
120
100
160
150
125
150
154
| View From the Bridge, The (Cont'l)
120
190
160
125
200
300
183 ;
West Side Story (UA)
200
400
275
225
175
260
250
250
400
300
274 j
8
i
I
1. Sergeants 3 (UA)
Minneapolis 600
Memphis 300
2. El Cid (AA)
Kansas City 400
Buffalo 250
3. Four Horsemen of the Apocalypse,
The (MGM)
Los Angeles 300
wmmmmmmmmmmm
TOP HITS
4. Lover Come Back (U-l)
Memphis
.300
OF
5. View From the Bridge, A (Cont'l)
San Francisco
.300
THE WEEK
Individual runs, not an average. Listings are confined to opening week figures on new releases only.
6. West Side Story (UA) Seattle
.300
7. Black Tights (Magna) New York
.200