Boxoffice (Jan-Mar 1962)

not between the rioh an' the poor. The big difference is between those who Metro-GoidwynMayer PAUL NEWMAN GERALDINE PAGE Based on the Ploy ^.TENNESSEE WILLIAMS i, Mir otfowi# SHIRLEY KNIGHT' ED BEGLEY' RIPTORN QiPHiBn Rpnnk<L DAwnon c rp I richard brooks PANDRO S BERMAN p.W-<« BUTTCOntLO «' CINCMA8COPI MITROCOLOX QE.CSS Wealth of 'Sweet Bird of Youth7 Ad Mats 0NT0P0FTHE GAUDY WORLD HE SWORE HED CONQUER. HE'S GOT A MOVIE CONTRACT IN HlS POCKET, A FISH' TAILED CONVERTIBLE IN THE HOTEL GARAGE ANDADAMEIN HlS ROOMPAYlN FOR THE DRINKS HES CHANCE WAYNE WHO USES LOVE UKEMOSTMEN USE MONEY! PAUL NEWMAN GERALDINE PAGE HE USED LOVE , LIKE MONEY MetroGoldwyn-Mayer PAUL NEWMAN GERALDINE PAGE SHIRLEY KNIGHT' ED BEGLEY' RIPTORN W3ASS RICHARD BROOKS PANDRO S. BERMAN The MGM advertising department has provided a broad variety of ad mats for "Sweet Bird of Youth," differing both in selling approach and in size. The exhibitor will find excellent one-column mats, on up to four and five columns to suit his needs. We especially like the layout and approach in the one at left, with the copy in typewriter reverse panels. One approach, not reproduced above, is hinged on the famous author of the story, Tennessee Williams, and writer-director Richard Brooks and producer Pandro S. Berman. Each of the above examples may be ordered in different size mats. Most mats contain in small type, "Provocative Adult Entertainment." testants providing lists of actresses who have done memorable performances playing screen sirens. Examples are Jean Simmons in “The Actress,” Gloria Swanson in “Sunset Boulevard,” Kim Stanley in “The Goddess” and Bette Davis in “The Star,” etc. TELEPHONE TIEUP Member companies of the American Telephone & Telegraph Co. and independent telephone companies always are alert to methods of calling the public’s attention to the ease and economical cost of long distance telephoning. In “Sweet Bird of Youth,” Geraldine Page creates one of the most striking telephone scenes of the screen, rivaling the memorable Luise Rainer telephone scene in “The Great Ziegfeld.” It involves a long distance call in which a Hollywood columnist informs Miss Page that her latest movie is a hit. Exhibitors can sell their local telephone companies on tieins which use this example of receiving good news by long distance as a means of suggesting to customers that “All good news should travel fast, and there is no way to send it faster than by long distance.” The telephone company could include copy about the playdate of the film in the monthly mailing of statements with this tag line, “If movie stars love to receive good news by telephone, wouldn’t your loved ones like a call just as much . . .” Special cards could be prepared to be placed on the sides of telephone company cars and trucks, calling attention to long distance and “Sweet Bird of Youth.” The phone company should be provided with stills of the Geraldine Page telephone scene for displays. Arrangement can be made with the phone company to run an advertisement in the local newspapers promising the first 50 long distance calls from neighboring communities with free tickets to “Sweet Bird of Youth.” The calls should be made to the theatre at given times, and of course, the phone company would have the calling times and the winning telephoners. MERCHANDISE TIEUPS Five star stills are available on order from National Screen Service for use with merchandise tieups. These are as follows: Paul Newman wearing a wrist watch. Copy suggestion: Paul Newman’s busy schedule as an actor demands precise timing. See Newman in MGM’s “Sweet Bird of Youth,” and for punctuality of your own, see our fine collection of precise watches. Geraldine Page wearing black fur neck piece. Copy: Famed actress Geraldine Page, starring in M-G-M’s “Sweet Bird of Youth,” shows the same affection for her fur as you will when you buy from our exclusive collection of the world’s finest furs. Shirley Knight at dressing table. Copy: Every star must be particular with her cosmetics. For example, Shirley Knight, co-starring in M-G-M’s “Sweet Bird of Youth,” is a beauty who takes great care of her complexion. For your beauty aids, shop in our cosmetics department. Shirley Knight with perfume bottle. Copy: Everyone loves good perfumes just as everyone will love Shirley Knight’s great performance in M-G-M’s “Sweet Bird of Youth.” See the picture, and shop for the most exotic perfumes in our perfume department. Shirley Knight in sportswear costumes (2 stills). Copy: Shirley Knight, who co-stars in M-G-M’s “Sweet Bird of Youth” loves sports outfits. For your own collection, shop in this store’s fine sportswear department. TENNESSEE WILLIAMS STARS The stars and director of MGM’s “Sweet Bird of Youth” might well form their own “Tennessee Williams Stock Company.” Not only are Paul Newman, Geraldine Page, Rip Tom and Madeleine Sherwood repeating their original stage roles in the film, but all have been associated with previous Tennessee Williams hits, as has also Richard Brooks who adapted the play to the screen and directed. Newman, Torn and Miss Sherwood appeared in “Cat on a Hot Tin Roof,” Torn in the original play; Newman in the screen version: Miss Sherwood in both the stage and film versions, with Brooks directing the latter. Geraldine Page created her first sensational stage success in Williams’ “Summer and Smoke,” and recently repeated her triumph in the motion picture version. In addition, both Torn and Miss Sherwood had roles in another Tennessee Williams film — “Baby Doll”! BOXOFFICE Showmandiser : : Mar. 19, 1962 — 47 — 3