Boxoffice (Jan-Mar 1963)

The Cincinnati Theatres Co. has started a $150,000 improvement program in its local houses which includes new uniforms and the wearing of tuxedos by its managers at the Keith. Manager Odis R. Owens 'right) inspects his staff which includes from left to right: assistant manager, Frederick Fating; Glen S*‘'wart, doorman; ushers Jerry Young, John Peters, Robert Hedger, Dan Gerrety and Don Peaker. diseases and rashes, provide a chance for bacteria to infect minor cuts, bums. 2. Oil — or chemicalsoaked clothing — which can turn a workman into a human torch. 3. Missing buttons — which can leave a dangling cuff free to catch in moving machinery . . . and pull the wearer in after it. 4. Cuffs on trousers — which can catch on projections and lead to falls, or get caught in machinery. 5. Loose — or ill-fitting garments — should not be worn to work. It is false economy to tolerate worn-out or dirty clothing or to allow employes to wear to work old clothing not designed for safety under on-thejob conditions. 6. Poorly maintained garments — rips, tears and missing buttons are a safety hazard. Garments should be kept in good repair at all times. 7. Loose belts, dangling ties, fancy or illdesigned features on work clothing — can catch in machinery and constitute a safety hazard in other ways. CHOOSING THE RIGHT UNIFORM Member companies of the Institute of Industrial Launderers supply, on a rental basis, more than 90 per cent of the work garments used in industry. We have come to some very definite conclusions about uniforms. They are: 1. Is it practical? Is it really suited to on-the-job conditions? A too-fancy uniform, loaded with fancy doo-dads and elab orate colors, for instance, may look great on a model when it is brand new. But it may not be color-fast, may shrink, may not stand the gaff of everyday work conditions. 2. Has it been wash tested? No uniform should be adopted without adequate wash tests. (And this does not mean laundering in luke-warm water with a very mild soap!) Wash tests reveal, for instance, the amount of shrinkage, fading, etc. Contrary to what some ads might have you believe, there is no such thing as a uniform that will not shrink or fade to some extent. It’s best to find out how much before, rather than after, you select a uniform. Otherwise, you may be due for an unpleasant — and expensive— surprise . 3. Keep It Simple — For most companies, simple uniforms prove best, most practical and most economical. Cotton, for instance, combines durability, low cost, ease of laundering and attractive appearance for the life of the garment. Continued on following page Githc/rnff © Trademark registered and copyrighted. Patent applied for. The C, S, Ashcraft Mfg. Co., Inc. 36-32 Thirty Eighth Street, Long Island City, N. Y. What it does (Patent Pending) WHAT the Ashcraft CORELITE Arc Lamp does, makes more sense than HOW it does it. So, ask any National Theatre Supply Company man to tell you WHAT the Ashcraft CORE-LITE Arc Lamp does and he will give you an earful of facts. Like this. The CORE-LITE will increase your screen side-lighting 75 to 100%...and can prove it! Or like this. The CORE-LITE will save more carbons than you can shake a stick at. 35% savings can be expected, 50% is not unusual. And he will prove it in indoor or drive-in theatres, using existing screens and lenses. Call or write him NOW! BOXOFTICE :: March 4, 1963 21