Boxoffice (Jan-Mar 1963)

Page scan 000389 from Boxoffice

Record Details:

Title:
Boxoffice
Date:
Jan-Mar 1963
Publisher:
New York, Boxoffice
Volume:
Boxoffice (Jan-Mar 1963)
Leaf #:
000389
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
June 06, 2024
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fjCuncuU VENTARC — BY FAR THE JVIOST POWERFUL OF ALL PROJECTION LAMPS TflCPHONE ^OlUmiA AMUSEWNT CO.POMTON The 850-car Cranston has a 50' x 122' screen with a 47' x 118' picture projected 240 feet. Light readings show 6 foot lamberts on 35 mm projection and 8 foot lamberts on 70 mm. "Showing a, picture in a drive-in theatre for the first time to compete with an indoor house. The increase in revenue is worth the investment,” says the Cranston Auto Theatre, "INew England’s Finest Drive-In Theatre”, Cranston, R. I. ranj/ors ^uto DLulre »<00 OAKUWN AVENUE 8*'d H.ll Ro*d *, ^ B . ■' 3 4 5> The Ventarc employs a giant 21-inch reflector and a totally different technique— a three dimensional, cylindrical shaped light source which projects twice the light of any lamps using I6V2" reflectors, and 51% more light than lamps using f 1.7 — 18 lens — evenly distributed screen light of constant intensity and unchanging color, without manual adjustment. Centleaen; “ indoor hou,:f~ t,.,"*to* 0^%%“^ w'?th and and your —an oo.p„.,,. ?:’’an%^1o\t^-«aa^Ple£S* =:-aa -«nuo tho mol.,, Vary truly youro, R. Caine HflCraJc NATIONAL THEATRE SUPPLY COMPANY Branches Coast to Coast SUBSIDIARY OF GENERAL PRECISION EQUIPMENT CORPORATION BOXOFFICE :: March 4, 1963 23