Boxoffice (Jul-Sep 1938)

West Coast, Los Angeles; M. A. Lightman, Malco Theatres, Memphis; Sonny Shepherd, Wometco Theatres, Miami; W. R. Lynch, Paramount Enterprises, Miami; R. J. O’Donnell and Frank Starz, Interstate Circuit, Dallas; William K. Jenkins, Lucas and Jenkins, Atlanta; Carl Barnford, Publix-Hamford Theatres, Asheville; J. Arthur Hirsch, Consolidated Theatres, Montreal; J. J. Fitzgibbons, Famous Players Canadian, Toronto; Walter Coulter, Byrd, Richmond; John Trewhela, Fox, Billings, Mont.; C. D. Beale, Capitol, Juneau, Alaska; Ralph Talbot, Tulsa; R. E. Griffith, Griffith Theatres, Dallas; E. H. Rowley, Robb and Rawley, United, Dallas; Sam Sosna, Sosna Theatre, Manhattan, Kan.; W. T. Studebaker, Logan, Logansport, Ind.; W. L. Nicholas, the Nicholas, Fairmount, Minn.; Morgan Walsh, Midland, San Francisco; Ted Gamble, Broadway, Portland, Ore.; Charles Middlsburg, Capitol, Charleston, W. Va.; Charles Bordonaro. Palace, Olean, N. Y. ; Riggeo Bros., Grand, Steubenville; William P. Wilson, Rialto, Williamsport, Pa.; Harold Reskin, Weiss Amusement, Stamford; Harry Seitz, the New Bedford, New Bedford, Mass., and A. J. Kearney, Feiber and Shea, New York. GN Settlement Hollywood — GN will partially finance and release two pictures to be made by Eugene Frenke, starring Anna Sten, according to settlement terms approved by the federal court on claims totaling $118,750 lodged against the company by the director and actress. Maintain Pace New York — With but a few games to complete the season, Consolidated Film Industries continues to maintain a substantial lead in the M. P. Baseball League. RKO is in second place, and next in order are NBC, Skouras, M-G-M, Columbia and International Projector. "Push With Ads/' Urges Will Hags New York — Stepping up of all advertising as the “No. 1 factor” in promoting business activity was urged by Will H. Hays in addressing the Ampa annual awards luncheon at the Waldorf-Astoria. He said newspaper advertising is essential to this end. “You who direct motion picture advertising richly deserve the appreciation and congratulations not only of the industry but of all who are interested in the improvement of the screen,” Hays said. “It has been said that business, like a wheelbarrow, does not get anywhere unless it is pushed. Advertising is the pusher. “Much is being done by business and by government to bring us out of this recession. It is necessary. But it is all futile unless the public is told about it. That is the job of advertising. The advertising of every business must be stepped up. I believe it is the essential of today. Advertising not only sells what is already produced, but creates the demand which results in increased production. “I recommend that the motion picture industry do its part by advancing and stepping up its advertising campaigns. We need more, not less, advertising. Newspaper advertising is an essential to this end. “Through a sense of public responsibility, through self-discipline and self-regulation, you have made motion picture advertising clean, interesting and efficient.” Commissioner of Licenses Paul Moss represented Mayor La Guardia. He expressed it as his belief that clean advertising would attract the bulk of the public and that, therefore, any recourse to any other type was unnecessary. BROADWAY (Continued from page 24-A) the Nieuw Amsterdam from France Monday. Ruth Schwerin is vacationing at Schroon Lake and over the weekend Miriam Gibson, fan contact at Monogram, left for Nantucket, R. I., for a siesta . . . Margot Grahame, back on the Normandie after a visit to England, has left for the west . . . William S. Paley, head of CBS; Leonard Lyons, N. Y. Post columnist; Theodore Dreiser, novelist; the Rio Bros., vaudeville team; Bert Wheeler, George Sanders, Harry Warren and Edwin (Buddy) Morris, arrive in London Monday on the Normandie. Benny Goodman is also on the French liner . . . George Weeks is due back soon from his first visit to Monogram exchanges . . . Milt Weiss is dude ranching at the Rustic Ranch at Swartout, N. J. . . . Manny Reiner is getting heaps of fan mail since he went on the air, WINS, recently. Pathe folks in the news : Fred Ullman jr., is doing a piece for Business Screen . . . Producer Frank Donovan again postponed his trip to the coast . . . Meanwhile Louise Rousseau, publicity purveyor and general assistant, is taking her vacation in Dallas where she is visiting her folks. Louise, incidentally, is a Kappa from Texas . . . Phil Reisman jr., who is learning all about the business at Pathe during the summers while attending Brown in the winter has retired to Larchmont where he will do some writing. " Modern Times" Returns New York — “Modem Times” will open at the Globe early next month. Paulette Goddard plays opposite Charles Chaplin in the comedian’s latest film, made several years ago. They Heard Who Won AMPA Annual Awards The place: The Sert Room of the Waldorf-Astoria. At the dais, Mort Blumenstock, Warners; E. L. McEvoy, RKO; S. Barret McCormick, RKO; Colvin Brown, Quigley Publishing Co.; R:d Kann, Boxoffice; Commissioner of License Paul Moss; Ralph Rolan, president, AMPA; Maurice Bergman, Columbia; Howard Dietz, M-G-M, and Monroe Greenthal, United Artists. BOXOFFICE :: July 16, 1938 24-C