Boxoffice (Jul-Sep 1938)

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WHITE, SILVER AND SHATTER-PROOF BEADED FORlLARGE Seamless SCREENS Screens made in one piece, without seams, assure better projection. Da-Lite alone makes both white and silver Seamless screens and can supply them in sizes as large as 16' x 22'. See your dealer or write for catalog. DA-LITE SCREEN CO., Inc. 2713 N. Crawford Ave. Chicago, 111. DEALERS KNOW L ISITRON PHOTOELECTRIC CELLS • Your theatre supply dealer knows the value of a dependable, longlived photoelectric cell. Furthermore, he knows that Visitron cells, are preferred by operators and theatre managers. These practical experts know from experience that Visitrons give perfectly defined, brilliant sound reproduction. This is why your supply dealer handles Visitrons. ORDER VISITRON PHOTOCELLS FROM YOUR SUPPLY DEALER G-M LABORATORIES |NC. 1731 Belmont Ave. Dept. I CHICAGO, U. S. A. “One Moment Please” A. G. TATUM, projectionist at the Ritz Theatre, in Ballinger, Texas, submits the following predicament for our dopey dare-devil and thereby wins a dollar. See what you can do. That time OT Sam, engrossed in the art of sign writing, failed to thread up before changeover time and thereby caught plenty of abuse from the Boss, who had taken Sam's word that he could handle both jobs okay for an extra pitch in the pay-check. Testing the Screen A Timely Precaution If your screen has been in use several months and you are not sure of its efficiency, there is probably no better way of testing it for brightness and light distribution than by actual comparison with new screen samples which are available through your dealer. Three samples, representing the three different types of screens diffusive, reflective and beaded — can be used at the same time by simply clipping them side by side onto the front of the old screen by means of paper clips. Then throw on the picture. A few minutes observation, from various angles and distances, will enable you not only to determine the comparative efficiency of the old screen but to see which of the three types is best suited for your house. ASK THE THOUSANDS OF THEATRE OWNERS AND PROJECTIONISTS about the long years of service obtainable with THE TRANSVERTER free from the threat of unforeseen interruption or expensive replacement of essential parts. Via hfXVntwi situ -TJlifrllllP Sold through The National Theatre Supply Co.; in Canada, General Theatre Supply Co.; or write us THE HERTNER ELECTRIC CO. 12695 Elmwood Avenue Cleveland, Ohio, U. S. A. EXCLUSIVE MANUFACTURERS OF THE TRANSVERTER 48 The MODERN THEATRE SECTION