Boxoffice (Jul-Sep 1938)

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OPENINGDAY attendance topped opening of former world’s record-holder (“Cock Eyed World“) by more than 2,300 people! BIGGEST SINGLE DAY’S ATTENDANCE record was knocked galley west when 34,149 people were clocked at the boxoffice Saturday! OPENING WEEK-END set another all-time high ... as 90,393 people jammed the Roxy with standees night and day! MONDAY... so-called Blue Monday... showed 25,970 admissions! Just compare this with the list of Biggest Opening Days shown at left! AND THE AMAZING PACE actually gains momentum ... for a 7-day gross more than double a normal big-profit Roxy week!