Boxoffice (Jul-Sep 1938)

Page scan 000675 from Boxoffice

Record Details:

Title:
Boxoffice
Date:
Jul-Sep 1938
Publisher:
Kansas City, Associated Publications
Volume:
Boxoffice (Jul-Sep 1938)
Leaf #:
000675
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
June 06, 2024
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OPENINGDAY attendance topped opening of former world’s record-holder (“Cock Eyed World“) by more than 2,300 people! BIGGEST SINGLE DAY’S ATTENDANCE record was knocked galley west when 34,149 people were clocked at the boxoffice Saturday! OPENING WEEK-END set another all-time high ... as 90,393 people jammed the Roxy with standees night and day! MONDAY... so-called Blue Monday... showed 25,970 admissions! Just compare this with the list of Biggest Opening Days shown at left! AND THE AMAZING PACE actually gains momentum ... for a 7-day gross more than double a normal big-profit Roxy week!