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A "Variety Hour" Tested By Pierce at Midwest
Oklahoma City — An innovation has been introduced here to theatre audiences by Spence Pierce, manager of the Midwest. It is "Variety Hour,” and if it meets with public approval, will be made a regular feature.
The "Hour” is a diversified 60 minutes of specially edited shorts, assembled by Pierce. Included are Benchleys, newsreels, sport reels, cartoons, fashion forecasts and musical shorts.
Gem, Abbeville, Opens
Abbeville, La. — M. Guidry has opened the Gem here. The house seats 500.
NEW ORLEANS
At RKO Meet —
The conventioneers who attended their compaiiy’s conclave in Rye, N. Y. Top: Left to right, Thornton C. Cox, Page M. Baker, manager; Roy E. Pfeiffer. At top right: Left to right, H. M. Lyo?is, southeastern district manager; R. Cameron Price, Joe B. Brecheen, manager; Paul Harrison, Frank W. Salley, Ira Parnell Stone, Horace H. Wright. Center: N. J. Colquhoun, manager; Roger S. Mitchell, Rovy F. Branon, Frank W . Gebhardt. Bottom right: Front row — Albert M. Avery, Memphis manager; Ralph B. Williams, Oklahoma City manager; Robert E. Helms, Dallas; William V. Adwell, Adams; Clarence W. Allen, Dallas manager; Jack E. Huey, Dallas; Chester A. Balksley, Oklahoma City. Second row — Paul D. Fielding, Oklahoma City; Scott E. Chesnutt, Oklahoma City; Sol M. Sachs, district manager; Reginald V. Reagin, Memphis; Vernon H. Adams, Dallas; Clarence J. Wheeler, Dallas, and William Grover Wray, Memphis.
Falgout to Build
Raceland, La. — Leonard Falgout, who formerly operated a theatre in Raceland, announces he will start building at once on a new house here.
Remodel at Clarksville
Clarksville, Tex. — Remodeling of the front of the State Theatre, owned by Wolfe and Englebrecht in affiliation with the Griffith circuit, is about completed. A rustic motif was employed by Corgan & Moore, Dallas theatre architects, who are handling the job. The interior remains untouched, as it was but recently modernized.
New Cooling Unit
Gainesville, Tex. — A new cooling unit, to be used in conjunction with the system already in use, has been installed in the State Theatre.
The Queen in Bryan. Tex,. Is Eguipped by National
Dallas — All equipment for the newly rebuilt Queen Theatre at Bryan, Tex., is being furnished by the local branch of National Theatre Supply Co.
Other recent NTS sales: Carpet, Hall Industries Theatres, Beeville; chairs. Republic exchange, Dallas; sound system, A. W. Willy’s Rialto, Greenville; carpet. Palace, Jacksonville; screen, Dorbandt, Jacksonville; screen, Rita, Nacogdoches; lamps, transverter, booth table, film cabinet, fluorescent desk lamp, deflector, furniture, Gidney Talley’s Plestex, Pleasanton.
ATLANTA
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