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WAGNER Orisinated . . .
The ONLY SUCCESSFUL Silhouette Letter — COMPLETELY Surrounded By Light
The ONLY SAFE SILHOUETTE Letter — the Slotted Type Mounting
Wagner's EXCLUSIVE right to manuiacture it has been affirmed by the U. S. District Court, Northern District, Eastern Division and confirmed by the U. S. Circuit Court of Appeals, Seventh District.
Some thought a substitute could be found but
REAL with the IMITATION
compare the
SHEET METAL LETTER
m '
BASTILLE DAY 1940
FTTAItCE tM CHAIMS -filOTS AT MEXICAN ELECTION
3ArLS TAKE ALL STAR G AME HVINDSOR NAMED TO NEW POST I
LUG TYPE LETTER
Note «li\Uler bars destroy silhouette; <lue to their flatness sheet inetul letters at ansrle view lose readability.
Note the "completely silhouette" display of Wagner Multi-Size Silhouette Letter.
Note letter distortion caused by the luffs — also the heavy bars.
The Wagner Multi-Size Letter gets the most value from your marquee space. The only practical means of having a Multiple-Size-Letter display that kills "Eye Monotony” and creates "Eye Interest."
LUG LETTERS ARE UNSAFE
WAGNER LETTERS ARE SAFE
The small lugs, wearing down quickly, the top lug may then clear the edge of the frame and allow the letters to start dropping out, endangering pedestrians and creating damage suits.
On the other hand — Note the sturdy correct engineering of Wagner Multi-Size Letters
shown to tlie right. They set firmly on the frame, no wear can cause them to drop out.
.Mar<iuee set up with Wagner Mnlti-Si'/.e I..etters — a variation of form an<l “ueigiit of eolor” that results from tile set-up several sizes of letters.
WAGNER SIGN SERVICE, INC.
218 South Hoyne Avenue . * • CHICAGO 706 East Hancock Avenue DETROIT
123 West 64th Street NEW YORK 6 Britain Street TORONTO
Pacific Coast Representative: B. F. SHEARER COMPANY
30
The MODERN THEATRE SECTION