Boxoffice (Jul-Sep 1940)

Redskins and Covered Wagon Days Recalled In Modernization (Continued from preceding page) A close-up view of the projectors in the Fort Theatre, where good projection and sound reproduction were planned for and provided m every detail. to bring out all the quality that has been recorded on both black-and-white and colored films. The sound equipment similarly is of the latest improved type to provide realistic sound reception and to fulfill the demands created by the exactness and high fidelity recording in the studios. Kearney, Nebraska, is but a small town of less than 10,000 population in a strictly agricultural community. Its theatre business possibilities are far less prolific than those in large towns or suburban centers contiguous to industrial activity. Yet this condition in no way deterred the determination of Exhibitor George Monroe and his associates to give the community an attractive modern place for its amusement. The new Fort Theatre as a project is typical of what is going on throughout the country in the planning, building and rebuilding of small-town cinemas. Planning Board Adds A Portland Architect J. W. DeYoung, A, I, A„ of Portland, Oregon, is the newest addition to the personnel of the Architectural Advisory Board of The Modem Theatre Planning Institute, which brings the total staff to 32 theatre architects located at many points throughout the United States and Canada, Mr. DeYoung recently designed and supervised construction of the Joy Theatre at Tigard, Oregon, a small-town theatre project of an interesting nature which will be moi’e particularly described herein in a later issue. THEATRE MODERNIZING GUIDE Through the co-operation ol our atiiliated arcnitects, leading manufacturers, their engineers, designers, dealers, contractors and others, a majority of whom are active members of The Modern Theatre Planning Institute, we are prepared to assist the theatre-owner in selection and application of all commodities and services needed in remodeling and modernizing by placing him in touch with dependable sources ol supply. As sponsor of the Institute we strive to impartially relay each inquiry only to sources of reliable intormation. However, we do not guarantee all statements or claims made in connection with products offered MAIL THIS FORM FOR FREE INFORMATION The MODERN THEATRE Planning Institute, 9-14-40 Room 334 — 332 S. Michigan Ave. Chicago, 111. Gentlemen: Without cost or obligation please arrange to have data supplied to us covering the following subjects: □ Acoustics □ Air Conditioning □ Amplifiers □ Architectural Service □ Carpets □ Cleaning Equipment □ Complete Remodeling □ Decorating □ Heating Equipment □ Lighting Fixtures □ Lounge Furniture □ Plumbing Fixtures □ Projectors □ Projection Lamps □ Screens □ Seating □ Signs and Marquees □ Sound Equipment □ Theatre Fronts □ Ticket Machines □ Other Subjects Theatre Seating Capacity Address City State. Signed (Owner-Manager) Advisory Board The PI-.ANNING INSTITUTE Is conducted in collaboration with the following theatre architects, structural designers and engineers, who have agreed to act as technical advisers to the Institute and editorial text contributors to THE MODERN THEATRE from their respective localities. Charles N. Agree, Detroit, Michigan. Clifford A. Bulch, Los Angeles, Calif. Bruce F. Barnes, 8t. Louis, Mo. Arnold F. Baschen & Assoc., Fresno, Calif. Boy A. Beiijnmin, Jacksonville, Fla. Bennett & Straight, Dearhorn, Mich. T. 11. Buell & Co., Denver, Colo. ('organ & Moore, Dallas, Tex. Michael J. DeAngelis Ko«’lie>lei’, >. V. J. W. DeYoung, Fortlaiid, Ore. (iSeorge A. Kheliiig, Cleveland, Ohio. Frvvln G. Fredrick, ('hii'ago. III. Win. I. Ilolianser, Inc., New York, N. Y. Donn llongen, B itscoiisin ICaiiids, Wis. Houston & Smith, Dallas, 'I'ex. ClareiH'e KIvelt, Kansas City, Mo. Kaplan A Npracliniaii, 'I'oronto, OiiL, Canada S. Charles Lee, Los Angeles, (lallf. Edward Paul Lewiii, Chicago, III. Lieheiiherg & Kaplan, Minneapolis, Minn. MiK'Kie & Kamrath, Hoiislon, Tex. Marr & lloliiinn, Nashville, 'I'enn. IVreira & Pereira, Chicago, 111. Pettigrew & Worley, Dallas; Tex. Vinceiif ti. Haney, San FraiK'isco, Calif. C. W. & Geo. L. Hupp, Inc., Chicago, 111. > ieioi A. Higaitinoiit, Piltshiirgh, Pa. Spillman & Spillman, Sail Anlonio, Tex. O. W. Sllegeme^er, St. Louis. IHo. Erie (L Stillwell, Inc., nendersoiivUle, N. C. David Siipowitr., Philailelphia. Pa. Wetherell & Harrison, Des Moines, la. NOTE: The Institute does not nndertake the practical functions of an architect or designer. Its service is intended merely to place onr readers In tmieh with reliable local sources of preliminary Information and advice on theatre planning and structural problems. Inquiries pertaining to Architectural Service will he relayed to the nearest member of the advisory board. 48 The MODERN THEATRE SECTION