Boxoffice (Jul-Sep 1940)

NEW INTERIOR FINISH BOARD MADE CLEANABLE Thousands of contractors and builders who specialize in remodeling are finding that inside resurfacing with “Satincote,” a new interior insulating board, makes rooms not only more comfortable but more beautiful. Introduced this spring after years of research work by the Insulite Company’s research laboratories, the new material is available in four harmonizing pastel shades of buff, grey, green and coral, all fast colors. Its surface is so made that decorative paint finishes of any kind can be applied to it later, whenever a different color treatment is desired. The new product is said to have other practical qualities besides beauty. The HOT SPOT Air conditioning has been installed in the famous Oasis Cabaret at Baltimore (billed as “the worst night club in the world) to cool the effects of the unorthodox and hectic entertainment which reaches the boiling point around midnight nightly. “We find it works like a charm,’’ beamed Judge Max A. Cohen, who has built this screwball cellar rendezvous into one of Baltimore’s most famous landmarks. “First we get ’em hot under the collar — and then we give ’em a drink and our air conditioning treatment does the rest. It’s like tempering steel — and just as effective. Because our customers not only ‘last longer’ — but send back their friends and neighbors.” Sailors rub elbows with saints in sables at the unique Oasis, which is located one flight down at Baltimore and Frederick Streets in the “tainted” section of the city. One of the features is a line of chorus girls whose ages range from 23 to 47 and who sit around at tables in evening gowns until the show starts. Judge Cohen called in some Carrier engineers in another one of his surprise moves about a year ago and told them to install an air conditioning system. “I figured as long as my terrible show, garish atmosphere and largest and most authentic stock of wines and liquors in Maryland was successful in heating this joint up to one of the most successful niteries in the country,” the Judge explained, “I might as well give the suckers an additional break and cool them off a bit. I bought what I figured was the best just to reverse the English of our famous slogan of ‘the world’s worst entertainment.’ It’s okay, too, even though our girls are complaining about the difficulty now of really getting ‘hot’ in their comical efforts to entertain.” According to latest reports, the Judge’s unusual methods are working like a charm and the customers are literally battling for an opportunity to crowd into his night club. selected wood fibres used in its construction are interlaced so that millions of tiny air cells entrapped within it resist the passage of heat from inside to outside in winter and from outside to inside in summer. Exceptional sound-deadening and light-reflection qualities are also claimed for it. More remarkable still, the new interior board is easily washed. Vigorous scrubbing with soap and water does not injure it in any way. This should make it particularly valuable for use in theatres, where walls Many improvements in nature are achieved by crossing strains. This is the story of a ^'cross’’ of two natural materials to give you a better one — at lower cost. We crush LEATHER and blend it with RLTBBER to make NAUGAHYDE upholstery. Leather makes NAUGAHYDE UNITED STATES Coated Fabrics Division and ceilings must be frequently and hurriedly cleaned. The new board is applied to existing walls as well as to studs and rafters. It may be purchased in the form of panel board, plank or tile-board. A variety of designs is thus possible, including squares and diamonds and squares alternated with planks. Again, planks may be applied vertically or horizontally. Boards of different colors also may be used in any way desired. Useful knowledge and advice on all phases of modern theatre planning is available through The Modern Theatre Planning Institute. Why not make use of NAUGAHYDE* TOLGH. Rubber makes it lastingly FLEXIBLE, /or more years of crackfree wear! Our exclusive TPiMPERING process makes NAUGAHYDE luxuriously soft to the touch, yet amazingly resistant to abrasion. See for yourself — we’ll send you test samples, in the latest colors. Write ^ REG. U. S. PAT. OFF. RUBBER COMPANY • MISHAWAKA, INDIANA WE "CROSS' LEATHER AND RUBBER TO MAKE THIS ECONOMICAL UPHOLSTERY Genuine U. S. BOXOFFICE : ; September 14, 1940 51