Boxoffice (Jul-Sep 1947)

Switzer Brothers Appoint Eastern District Manager Swit z e r Brothers, Inc., of Cleveland, Ohio, manufacturers of the Glo-Craft line of black light equipment, fluorescent paints and satins and other fluorescent products, announce the appointment of E v Nestell as Eastern District Manager with an office at 30 Church Street (Suite 347), New York City. Nestell purchased a home in Short Hills, New Jersey and took up residence there early this month. For 15 years prior to the war, Mr. Nestell managed the export sales for more than 20 manufacturers of electronic equipment and motion picture sound systems. During the war years, he was actively engaged as Washington representative of the Switzers, whose daylight fluorescent fabrics were manufactured in millions of yards for air-ground identification and other signal uses by the Armed Forces. In his new capacity, Mr. Nestell will repesent all divisions of the Switzer firm, including Day-Glo and Visa-Balm; but expects to concentrate on broadening the use of Glo-Craft fluorescent products in theatre decoration and in the entertainment field. It is announced that Switzer’s plan to introduce new applications of “black” light for these purposes in the near future. MR. NESTELL Guard your patrons’ comfort with the best in thirst relief at lowest cost. With OASIS Electric Water Coolers there’s a refreshing difference in the effortless ease of “dialing a drink.” A model for every need! Write. The EB€0 Mamifaeturing Co. Columbus 8, Ohio THE WORLD’S LARGEST MANUFACTURER OF ELECTRIC WATER COOLERS oClt L eraiupe The following concerns have recently filed copies of interesting descriptive literature with THE MODERN THEATRE INFORMATION BUREAU. Readers who may wish copies of such literature may obtain them promptly by addressing the firms here listed: THE BALLANTYNE CO., 1707-11 Davenport St., Omaha 2, Nebr., oilers an interesting 4-page brochure, illustrating and describing a new line ol sound equipment in the Ballantyne Royal Soundmaster group ol three models to serve theatres ol irom 400 to 1,250 seats. GOLDE MANUFACTURING CO., 1220 W. Madison St., Chicago 7, 111., oilers a 4-page bulletin. No. 473, describing the new GoldE 1,000watt, blower-cooled all-purpose projector lor slides and 35min iilm-strip in color or black-and-white. THE INTERNATIONAL NICKEL CO., INC., presents an interesting 12-page portlolio ol current magazine advertisements, indicating the wide scope ol INCO products in serving numerous industries. KOLLMORGEN OPTICAL CORP., 2 Franklin Ave., Brooklyn 11, N. Y., submits Bulletin No. 204, presenting the new F/1.9 Super-Snaplite projection lens. Completely illustrated, with iniormation lor ordering, and a table showing picture dimensions ol various local length lenses. MANLEY, INC., 1920 Wyandotte St., Kansas City 8, Mo., oilers a iree copy ol an interesting and instructive booklet, titled "How to Make Big Prolits From Popcorn." A valuoble treatise on machines, merchandise and methods. THE MASLAND DURALEATHER CO., Amber and Willard Sts., Philadelphia 34, Pa., oilers on attractively illustrated 24-page booklet, entitled "Duran Selling Power." It describes the plus values ol Masland's Duran all-plastic upholstery lor seat covering and other purposes. PITTSBURGH PLATE GLASS CO., 2211-7 Grant Bldg., Pittsburgh 19, Pa., will gladly provide a iree copy ol on illustrated brochure, entitled “How Eye Appeal — Inside and Out — Increases Sales." An interesting illustrated booklet covering the application advantages ol glass and metal lor theatre Ironts. THE SUPERIOR ELECTRIC CO., Bristol, Conn., oilers Bulletin No. 547, a 12-page booklet describing and illustrating Powerstat Variable Transiormers and other products ol the componys' output. Contains lull iniormation, including periormance data ol all models. SWITZER BROTHERS, INC., 1220 Huron Road, Cleveland 15, Ohio, submits a portlolio ol attractively illustrated data sheets on Glo-Cralt Black Light paint materials and activating equipment ol the latest type. Fully inlormative on "Black" Lighting. WESTINGHOUSE ELECTRIC CORP. (Lamp Division), Bloomlield, N. J., oilers a prolusely illustrated 32-page booklet, entitled "Westinghouse Lamps lor Theatres," Prepared especially lor theatre men, it in o valuable relerence book on all phases ol theatre lighting, including latest developments. NOTICE: Manulacturers ol all products adapted to theatre modernization or maintenance are invited to lile latest copies ol their available catalogs or descriptive literature with The MODERN THEATRE Iniormation Bureau. — The Editor. SERVING THROUGH SCIENCE ^ UNITED STATES RUBBER COMPANY COATED FABRICS DIVISION • MISHAWAKA, INDIANA BOXOFFICE :: September 13, 1947 45