Boxoffice (Jul-Sep 1947)

Another Manuiacturei Describes His Newest Model (Continued from preceding page) modern scientific engineering, giving the maximum performance with a minimum of service. Exceptionally simple to operate, with minimum of wear and maintenance, this smartly designed projector can be disassembled and assembled with an ordinary screwdriver in less than half the time required for any other professional theatre type projector. Mechanism fits all stand ard bases, magazines, soundheads, and drives. “During the war Blue Seal produced intricate sound equipment for the Office of Strategic Services, the Marine Corps, Army Air Forces and other essential branches. Our company will soon manufacture and market a new sound system, magazine bases and a new selenimum arc rectifier in a new modernly constructed factory and office building we now occupy at 5-45 49th Avenue, Long Island City, New York.” The equipment for sound and projection is among the first to become again completely available. There is no longer any mechanical excuse for less than perfect screen presentation. HERE'S WET THE IS UNEXCELLED f COATED OPTICS HERMETICALLY S£/d£D Of^-PLESE MQUm ANODIZED. FBUSM. P CO ATBD OPn^ .. (. SPEED OF 4/t.9 • . A true Anastigmat for pictures wire-sharp to the very corners ... in Wack-and-white or color! No dust or oil can enter the Super-Snaplite ... it never needs to be taken apart for cleaning! This sturdy alhaluminuin one-piece mounting can't loosen up or leak oil! The gleaming gold finish of the Super-Snaplite is an integral part of the aluminum ... it can't chip or flake off! Durable anti-reflection coating on each glass-to-air opti.caf surface nearly doubles the light transmission . . . gives brighter pictures, higher contrast! (Exceptional speed for the utmost in screen brilliance without extra current consumption! Super-Snaplite lenses are stocked in focal lengths from 2" through 5" in V4" steps. Speed of f/1.9 is maintained in all focal lengths from 2" through 4 Vi" Other Snaplite lenses include the Series I and the f/2.0 Series II. For complete details on all Snaplite lenses, get Bulletin 203 from your local supply dealer 6:OLO.A\\OKrrEN / i; 2 Franklin Avenue Brooklyn 11, New York oKiHHfA'nnai See you at Booth No. 39 at the T. E. S. M. A. Trade Show THE Q, Uiz POT A CAULDRON FOR COOKING UP ANSWERS TO OTHER PEOPLES’ PROBLEMS Address The MODERN THEATRE, 332 S. Michigan Ave., Chicago 4, III. Whaf Would You Do About It? Herein and elsewhere we have often referred to the resourcefulness of the craft in meeting and mastering the multiplicity of problems related to properly transforming the inanimate roll of motion picture film to a thing of living, life-sized beauty on the screen. Such problems range from simple little things to improve the finesse and efficiency of the art, to big and important emergency measures, the quick solution of which may be needed to save the show. Greetings again to our “gadgeteers” and “kinksters,” who rarely fail to come up with something, in routine or in emergency, to keep things going right. So our “What Would You Do About It?’’ quiz-fest continues in quest of more kinks and gadgets. Proj. Tony M. Ramirez of the Hippodrome Theatre in L.A., to whom we are indebted for previous and devious devices of the labor-saving-safety sort, comes in with the following. Says he; “Enclosed you will please find a ‘Show Time Schedule’ by which you will get an idea of how we have to keep an eagle-eye on the schedule in order to avoid making a mistake and running the right reel at the wrong time. Sometimes the little house (2.048 seats) fills up and in order to cut down on the running time, we are compelled to skip a short or two and that makes running the show a little bit more complicated, and the chances of again sticking in the " Uon. Tuee. TJed. July 7, S, SCHEDULE OF PERFORMANCES 2-0 3.0 1 77. e..'“ Nciia 7 Cartoon S 12:30 3:56 7:39 (-,v'). 7:47 we. 5:39 9:22 A,.,.. Keno 15 9:32 Tine 103 10; 47 2:13 5:49 9:47 C-./r A Out 11:30 Running Tlae 3 B. 43 r-. wrong reel are increased. My assistant proj. has done it and so have I. Nothing to be ashamed of; but nothing to be proud of, either! “So what would I do? Well, this is what I did from a light piece of spring bronze PROJECTIONISTS: The Cine Clinic Departmenl is wide open to you for discussion of your present problems. Thru these columns you can either ASK advice or GIVE it. We'll gladly answer your questions or publish your suggestions for the good of all concerned and with comment and complimentary credit to you. Should you desire private information or advice, enclose stamps for reply. Address The MODERN THEATRE, 332 S. Michigan Ave., Chicago 4, 111. 52 The MODERN THEATRE SECTION