Boxoffice (Jul-Sep 1947)

• EXPLOITIPS J Suggestions for Selling; Adtines for Newspaper and Programs SELLING ANGLES: "The Foxes of Harrow" SELLING ANGLES: "Desire Me" | The co-starring team of Rex Harrison and Maureen O'Hara rates the emphasis on your marquee and advertising campaign. Arrange library tieups and window displays in bookstores on the novel. Since Harrison portrays a Mississippi river gambler in the film, it might be effective street ballyhoo to costume a man in similar garb, distributing playing cards with picture and theatre billing imprinted on the backs. Stills of the gowns worn by Miss O'Hara could be planted with local women's dress shops. As Greer Garson's first picture since "Adventure" was re | leased nearly two years ago, the selling campaign should : be concentrated on this popular star. Contrasting blowups : of stills showing Garson with the increasingly popular Robert • Mitchum, and the sensational newcomer, Richar.d Hart, will | attract attention. Play down the prison camp angle and | stress the romantic side of the film. Arrange a tieup with a : music shop for record displays of "Passing By," the Hit i Parade tune which is the picture's theme song. ■ CATCHLINES: CATCHLINES: i Here's Tempestuous Love As You've Dreamed That Love Might Be . . . The Magnificent Romance of a Man Torn by a Mad Dream of Empire . . . And a Woman Who Loved With Reckless Daring. No Lips Ever Met With More Burning Demand . . . No Two Ever Loved With More to Lose . . . Than This Beautiful, Tempestuous Woman . . . And the Man Who Brought Her Memories That Nothing Could Erase. Lovely Greer Garson Desired by Two Men, the Brooding : Robert Mitchum and the Fiery Richard Hart . . . She Refused i to Believe Her Husband Was Dead Until a Handsome Stranger | Made Her Heart Forget . . . His Desire for a Woman of His * j Own Made Him Lie, Cheat and Even Kill to Get Her. : Desired by Two Men But Only One Was the Man of Her i Heart ... A Story of Faith, Hope and Evil Desires. ^ J SELLING ANGLES: "Blondie in the Dough" SELLING ANGLES: "North of the Border" | The addition of Hugh Herbert to the cast calls for active exploitation of the fact since he' has a wide following. Then since the story is built around the sale of home-made cookies, a contest for the best cookie recipe in your locality should bring added interest. Flour companies, shortening companies, and retail groceries should be glad to use window cards advertising the picture, and perhaps boxes of cookies can be given to children that attend. CATCHLINES: James Olivier Curwood's books have been widely read and | this angle should be used to draw his readers to the film. | The local bookseller and library can be helpful if only for i displaying window-cords with the book. Since the story is ; mainly about trapping, a lobby exhibit of traps with stills • of animals mostly sought for their pelts would draw attention. | CATCHLINES: j Wool Wool It's Hugh Herbert — Adding to the Bumstead Hullabaloo . . . Step Inside and See What's Cookin' . . . Our Specfal Savings Plan to Keep You in the Dough and Out of the Dumps. His Bullets Sang a Song of Death — to His Pal's Murderer : ... Thrilling Action and Gunplay Under Canadian Skies | . . . He Made a Date With a Mountie to Deliver a Murderer i and Did. | Blondie's Cookies Cook Dogwood's Goose . . . Sift Into High for the Merriest Misadventures of the Bumpety-Bump Bumsteads . . . Dogwood's a Diamond in the Rough — But Blondie Smooths Him Out ... It Could Only Happen to the Bumsteads. The Girl Had Courage and Faith in the Man She Loved ... | A Thrilling Action Story of Love and a Man's Errand of : Revenge ... A Truly Good Western Transported North of | the Border . . . The Mountie's Man Gets the Guilty Men. i SELLING ANGLES: “When a Girl's Beautiful" SELLING ANGLES: "No Basta Ser Charro" j Since this is a story about advertising agency models, use plenty of stills of the lovelies in the film. A local stunt paralleling the stunt in the picture would be to have a local photographer use eight girls to make a composite girl and the photograph could be published with the caption: "Who is this charming local girl? See the answer on the stage of Theatre Monday night." It might also be a good idea to refresh their minds as to who were Pygmalion and his Galatea. In those situations showing Spanish dialog pictures where : Negrete films have shown before, his name on the marquee | will have value. He has a following and has been exploited | enough to have drawing power. Be sure that hand bills | have been distributed in the Mexican quarters of your town : and you can get added support from the schools which have : Spanish classes that attend foreign films to become fa | miliar with the accents. | CATCHLINES: ! CATCHLINES: A Poor Charro Is Mistaken for Negrete — and Likes the Role i Allure? Amour? To Be Sure! . . . Love Is Inviting — Life Is Exciting . . . Her Face Was His Fortune and Hers . . . Life and Love Among the Models — and With Music Too. Let the Temptation Girls Tempt You — With Beauty, With Romance, With Song . . . They've Got Talent — and Show It — in the Right Places . . . An Eyeful of the Model Agency World. . . . Serenading a Senorita With a Phonograph Record Re j quires a Better Operator ... A Case of Mistaken Identity | Works Out Romantically. | She Was a Spoiled Girl and a Bad Actress, But Ambitious ; ... A Comedy of Errors Because a Moon-Struck Girl Thinks ; She Recognizes a Star . . . Papa Was Afraid of His Peppery | Darling But the Charro Knew How to Handle One Woman, | Anyway. : H O The Exhibitor Has His Say BOXOFFICE, 825 Von Brunt Blvd.. Kansas City 1. Mo. A Constant Guide to Him, Title Company Says Ohio Showman Comment “I Like BOXOFFICE very much and i use it as a constant guide and notice the | film salesmen ask for it.” • Exhibitor Charles H. IVagner, Owner, i Theatre Seating Capacity Royal Theatre, | Fort Recovery, Ohio. | Type Patronage Admission Scale Town — State i