Boxoffice (Jul-Sep 1962)

FEATURE REVIEWS Story Synopsis; Exploits; Adlines for Newspapers and Programs THE STORY: “World by Night No. 2" (WB) There is no connected story, merely a succession of visits to the world's most exciting night spots in Mexico, Kenya, ^ New Orleans, Las Vegas, Nairobi, Japan, San Francisco, v1_Fox Paris, Hollywood, Nigeria, Japan and the Roller Derby, the ->h divers in Acapulco, the Okayama Festival in Japan, the Mardi Gras in Rio de Janeiro, the Everglades Underwater Ballet, a muscle-boy show in Reno and Freddie Frinton doing his “Dinner for One” skit in a London stage revue. EXPLOITIPS: Make tieups with travel agencies for displays of posters of Acapulco, Rio de Janeiro, Mexico, Japan or any of the many famous tourist spots. Dress up the lobby and theatre front with balloons, streamers and other paraphernalia associated with sailings or voyages. CATCHLINES: A Dazzling Camera Tour of the World's Most Glamorous and Colorful Night Spots . . . From Las Vegas to Japan, From New Orleans to Paris, From Reno to Nigeria to See the Wonders of the Night ... A Gay Whirl Through the Entertainment World. THE STORY: “Tarzan Goes to India" (MGM) Tarzan has been summoned to India by the Maharajah to save a herd of wild elephants that is in danger of becoming ■ extinct due to the construction of a new dam that will flood |Ae — Kjr the countryside. The wild herd is led by a rogue elephant that plays havoc with the engineers, but Tarzan manages to track him down and make the kill. During this ensuing period the plot unfolds with Tarzan encountering his usual dangers, all of which he survives. His new friend, Jai, the Elephant Boy, who is joined by Princess Kamara, (Simi) and a young love-stricken engineer (Feroz Khan) aid the jungle man in outwitting the devilish deeds of the engineers O'Hara (Mark Dana) and Bryce (Leo Gordon), who is killed. The elephants finally are freed by stampeding them through a pass in the mountainside. The Maharajah is at last happy as are his local subjects. The young romance blossoms into full bloom and Tarzdn is cheered as he makes his departure for his homeland. EXPLOITIPS: Make tieups with local travel agents or air lines promoting travel to India. Use heavy lobby exposure of production art pointing up the elephant stampede and other unusual wild animal shots. Also publicize Jock Mahoney via TV. CATCHLINES: Presenting the First Tarzan Spectacular! . . . Giant Thrills! . . . Battle of the Bull Elephants! . . . Leap From Plane to River! . . . 300 Wild Elephants Stampede! THE STORY: “Never Let Go" (Cont’l) Richard Todd, a far from successful salesman, spends his last penny on a down payment for a new car, reasoning greater mobility could mean better business. The car is stolen; it was not insured against loss. Since the police seem unsure of recovery — a big car gang is at work locally — Todd determines to find it himself. At instigation of old paper seller, Mervyn Johns, Todd visits a cafe where Adam Faith, a small cog in what is obviously a large and well-oiled combine, meets with his gang. The police advise Todd to leave the investigation to professionals. Peter Sellers, kingpin of the stolen car racket, operated behind the respectable front of a successful garage, beats Faith, the episode watched by . . Carol White, teenage waif whom Sellers has taken in. Todd's *"Lcompany fires him, giving him even greater impetus to find the car. Neither Johns' suicide nor a vicious beating engineered by Sellers halts him. Carol runs away from Sellers, taking refuge in Faith's room; she convinces Faith that the only way to break with Sellers is to tell the full story to Todd. In an eventual showdown in a garage where stolen cars are kept, Todd brings Sellers down with a length of chain and baulk of wood. Police arrive. EXPLOITIPS: Stress this turnabout type casting for Sellers — nary a comical moment. Get local police detectives to comment. CATCHLINES: Peter Sellers Adds a New Dimension to British Suspense! THE STORY: "Confessions of cm Opium Eater" (AA) At the turn of the century, a Chinese junk smuggles slave girls into California. As the sailors land the terrified girls, destined to be sold at auction in San Francisco, they are attacked by Richard Loo, crusading newspaper editor and tong leader and his henchmen. Killers of a rival tong arrive and take all the girls except June Kim, who in escaping saves Loo's life. Loo's supposed killing and the girl smuggling precipitate a violent Chinatown tong war. Adventurer Vincent Price, arriving from China, decides to help Loo in his crusade to stop girl selling. He places his services at the disposal of a rival tong, headed by Linda Ho. A “slave child," Yvonne Moray leads Price through underground Xr, NA 1 hiding places to the auction room, where June is auctioned ni for opium to an elderly Chinese (Loo in disguise). In a subsequent struggle in a drain under the city's streets. Price and Linda drown in a lover's embrace. EXPLOITIPS: Get a Chinese restaurant or bakery to provide Chinese fortune cookies as a lobby giveaway. Tie up with libraries on this filmization of the Thomas De Quincey classic. CATCHLINES: Fantasy or Fact . . . Dream World or Reality? Dare You Enter the Nightmare Zone of the Incredible? . . . Take One Daring Step Beyond the Threshold of Your Own Imagination! . . . “Ghastly Phantoms Nightly Rested Upon My Brain" — De Quincey Remembers! THE STORY: “And the Wild Wild Women'" (Trans-Lux) A wagon brings Giulietta Masina to jail to await trial; she is finger-printed, numbered and thrown into a dormitory-like cell with prostitutes, murderesses and thieves. She strikes up a friendship with Anna Magnani, a professional in vice and con girl of overbearing temperament, telling of her innocence. Anna tries to educate her in the ways of the world. It seems that Giulietta had come to work as a maid in Rome, eventually becoming engaged to a man, who used her in a meticulously conceived house robbery. Released from prison, Giulietta is no longer a naive girl. Anna isn't so successful tutoring Cristina Gaioini, who falls in love with a mechanic working across the street (she's watched him through a hole in the cell wall). It's learned that Giulietta, in a final touching gesture, had met the mechanic and told him of Cristina's feelings. Cristina leaves prison but Anna's more hopeful outlook on life, now that two girls have been set straight, is crushed on arrival of Giulietta, charged with prostitution. The story ends as Anna is dragged away, screaming she wants to be free to live a different kind of life. EXPLOITIPS: Get out the newspaper clippings on Anna Magnani's and « Giulietta Masina's Academy Awards. CATCHLINES: I Don't Have to Look for a Man . . . They Look for Mel . . . Pent-Up Emotions! A Prison of Women, Embittered, Lonely, and Love Waiting Just Beyond the Wall! THE STORY: 'The Trojan Horse" (Colorama) The Trojctn War is in its tenth year of existence. The Greeks have sworn vengeance for the abduction of Helen, wife of the king of Sparta, by Paris, prince of Troy. The Greeks realize that the only way the war can be won is to get inside the walls of Troy. They go about this by making a huge wooden horse in which Greek soldiers can be hidden. The word is spread that whoever possesses the wooden horse will be protected by the gods. Following a Greek defeat by the Trojans, the horse is brought inside the gates of Troy. In the dead of night, the soldiers climb out through a secret door of the horse and open the gates, permitting the Greek army to enter and destroy the city by sword and fire. Reeves, the Trojan leader, is able to escape with a small band of followers to what is now Italy, where they create a new city — Rome. EXPLOITIPS: Go after the schools with this one. The story of the Trojan War is taught in both the elementary and higher education schools and teachers should cooperate. CATCHLINES: (S' fGl a Wooden Horse Opened the Gates to Victory . . . Ten yf * *' Years of Bloody Wars — All Because of a Beautiful Woman . . . See the Greatest War Strategy in All of History . . . Thousands Died to Resaue a Stolen Queen . . . The Most Thrilling Battle Scenes Since Movies Were Born. BOXOFFICE BookinGuide :: July 23, 1962