Boxoffice (Jul-Sep 1962)

Page scan 000437 from Boxoffice

Record Details:

Title:
Boxoffice
Date:
Jul-Sep 1962
Publisher:
New York, Boxoffice
Volume:
Boxoffice (Jul-Sep 1962)
Leaf #:
000437
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
June 06, 2024
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JV’iT' ' ^ YEAR ROUND SALES CONTACT Tell Theatremen ALL About Your Products and Services Right When They're Buying in BOXOFFICE'S 24th Annual MODERN THEATRE Ruyers’ DIRECTORY and Reference Issue Here's the master reference and directory both indoor and drive-in theatremen really count on all year long. At buying time ... at looking-up time . . . whenever plans are made . . . The MODERN THEATRE BUYERS' DIRECTORY and REFERENCE Issue is their working partner . . . their master buying guide for decision ... for action. The MODERN THEATRE BUYERS' DIRECTORY and REFERENCE Issue is the most complete reference of its kind for the huge multi-million dollar drive-in and indoor theatre markets. It covers all phases of theatre operation, construction, equipment, furnishings, refreshment merchandising, and services. And it's a handy, separately bound section of BOXOFFICE — the world's most widely read motion picture trade journal. The 24th annual edition of this famous master buying guide will be published October 22. And it will reach all BOXOFFICE subscribers — including 18,000 indoor and drive-in theatremen whe have the say on buying for practically every theatre both indoor and drive-in in the U.S. and Canada. Your advertisement in The MODERN THEATRE BUYERS' DIRECTORY and REFERENCE Issue will bring your sales presentation "home" to these BIG-BUYING theatre markets . . . when and where it counts most all year long . . . and at lowest cost per thousand subscribers. Mail your space reservation today! BOXOFFICEMODERN THEATRE, 825 Van Brunt Blvd., Kansas City 24, Mo. All These Classifications Covered in the Directory and Reference Pages 3 BUILDING MATERIAL S OECORATING S FURNISHINGS AD DEADLINE: September 21 ISSUE DATE: October 22