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BUY
When you get from $1.70 to $2.46 worth of absolute value for each dollar you spend in trade paper advertising to U.S.A. and Canadian exhibitors , your best het is obvious — and beyond any sound argument.
THE
\ou actually get from 70% to 146% greater coverage of North American exhibitors — theatre owners, managers, circuit executives — the people who do the buying — through BOXOFFICE, than through the next two largest film trade papers.
BIG
Please note that we are not referring in this to our huge lead in grand total net paid circulation. This is “class A” circulation (theatre owners, managers, circuit executives, film buyers and bookers) — the people who make or influence the BUYING decisions for the motion picture theatres of the United States and Canada.
ECONOMY
Nobody who isn't important at theatres is included in these figures; neither is anybody in Timbuktu or any other foreign land.
SIZE
Only by buying a combination of several other film trade papers can you get anything like the exhibitor readership coverage of BOXOFFICE alone — and at a cost of at least double the rate per thousand! Remember, too, that many of BOXOFFICE’s exhibitorsubscribers nowadays read no other film trade paper!
A Few Quick Facts:
• Latest net paid circulation in U.S.A. and Canada for the three leading trade papers is: BOXOFFICE, 17,047; M. P. Exhibitor, 9,522; M. P. Herald, 7,257. Thus, BOXOFFICE has more than the other two papers COMBINED!
• BOXOFFICE carries a greater grand total of national advertising than does any other film trade paper.
• Exclusive advertising and total volume placed through advertising agencies is far greater in BOXOFFICE than in any other film trade paper.
• The advertising cost per thousand paid subscribers is far lower than in any other film trade paper.
• BOXOFFICE provides saturation coverage— practically everybody who is "anybody" in this industry reads it regularly.
In ALL Ways FIRST with the MOST of the BEST