Boxoffice (Jul-Sep 1963)

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Elizabeth Taylor and Rex Harrison in a scene from "Cleopatra," which is continuing to break records in its 46 roadshow engagements to date. TO END OF YEAR 7 Major Releases Set By 20th-Fox Twentieth Century-Fox, which just one year ago closed its studio for nine months to allow for revamping, is set with a slate of seven major productions to be released between now and the first of the year. Two of these films, Joseph L. Mankiewicz's "Cleopatra" and Darryl F. Zanuck's "The Longest Day," loom as two of the biggest moneymakers in the history of the industry, according to 20th-Fox executives. This one-two punch has resulted in pulling the company out of the red for the first time in more than two years. Two productions completed in Italy subsequent to the cessation of production activity in Hollywood figure prominently in the company's stabilization plans. "The Leopard," starring Burt Lancaster, Claudia Cardinale and Alain Delon, had its American premiere at New York's Plaza Theatre on August 12. The CinemaScope and De Luxe Color release has played to excellent business in Italy and France, the only two countries in which it had opened prior to the New York engagement, the company stated. Luchino Visconti, one of the leading film-makers of Italy's post-war cinema renaissance, directed the film which won the Golden Palm award as Best Picture at this year's Cannes Film Festival. It will be released nationally in October. Vittorio De Sica, also a member of the post-war realism school, directed the controversial "The Condemned of Altona." Adapted for the screen by Abby Mann from Jean Paul-Sartre's famous play, the film has a potential Oscar-laden cast: Sophia Loren, Maximilian Schell, Fredric March and Robert Wagner. A graphic commentary on modern Germany of the same genre as the dramatic "Judgment at Nuremberg," it will be the September attraction. "Of Love and Desire," the fifth release scheduled for this year, in August, was filmed entirely on location in Mexico. The De Luxe Color production marks the return to the screen of Merle Oberon, who co-stars with Steve Cochran and Curt Jurgens. For November, "Take Her, She's Mine" has been completed since production was resumed at the Fox studios last April. It is a romantic comedy starring James Stewart, Sandra Dee, Audrey Meadows and Philippe Forquet, has been adapted for the screen by Nunnally Johnson from the hit Broadway play. The CinemaScope and De Luxe Color production will be the Radio City Music Hall Thanksgiving release. "Move Over, Darling" will be the Christmas release and stars Doris Day, James Garner and Polly Bergen. A comedy Darryl F. Zanuck's "The Longest Day" is making boxoffice history and is heading toward establishing an all-time grossing record for a black-and-white picture. 16 BOXOFFICE :: September 2, 1963