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VTROPK HOLIDAY *<t« RAY MILL AND
By David H. Dewey*
WHEN Mr. A. H. Blank, president of Tri-States Theatre Corp., decided to enter the suburban theatre field in north Des Moines, Iowa, his first thought was to give to that community a modern, comfortable theatre such as the district deserved — so it was with this thought in mind that the planning of the new Hiland Theatre was undertaken.
First of all, considerable time and thought was spent in the selection of a site for the theatre. We wished to have it centrally located where it would be most easily accessible to the majority of the people in north Des Moines, and where parking facilities were the best. The northeast corner of Fifth and Euclid Avenues was selected for this purpose, since it was between the two business sections of the suburb and facing the main thoroughfare. A plot of ground 50x150 was purchased in order to construct a building with
*Purchasing Agent, in charge of maintenance and construction for Tri-States Theatres.
The new Hiland, so interestingly described by the author herein, is said to be the first theatre built by Tri-States Theatres Corp., in which the organization has been able to employ its 25 years of experience in the successful operation of motion picture theatres. Many of the functional ideas expressed in this project were conceived by Mr. Dewey, with the able collaboration of Wetherell & Harrison, Architects, who are members of the Advisory Board of The Modern Theatre Planning Institute. — Editor’s Note.
ground dimensions of 50x125. The zoning regulations in this district require a 25foot rear yard.
Next came the selection of architects, and for this the firm of Wetherell & Harrison, Des Moines architects, was chosen because of their experience and success in designing new modern theatres throughout this section during the past
The Hiland foyer is impressive by reason of an interesting: decorative treatment and the provision of comfortable furnishing^ and exquisitely carpeted floors.
several years. Our problem and objectives were thoroughly explained and discussed with the architects, and they set about designing a theatre particularly appropriate for this location and one that would not only satisfy the requirements of today but as well the need of the future.
As usual in such cases, many rough sketches were made before hitting upon a scheme and design which we felt “filled the bill.” The one and two-story stepback, giving prominence to the glass brick tower, as shown in the accompanying il
Streamlining is the motive of the Hiland’s trim auditorium, equipped with extraordinarily comfortable seats and cleverly lighted. Its simplicity is striking.
A splendid example of architectural design for effective advertising display, in which modern materials perform their several functions. An equipment room forms the tower behind the main sign, with excellent results.
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The MODERN THEATRE SECTION