Boxoffice (Oct-Dec 1938)

GORDOS RECTIFIER BULBS QUALITY AND LEADERSHIP FOR OVER 15 YEARS Sold by Discriminating Dealers Everywhere at New Low Prices. Manufacturers TELE -RADIO CORP. 86 Shipman Street Newark, N. J. ALWAYS AVAILABLE AT SCOTTBALL ANTYNE CO. To Whom This Compliment is Dedicated on the Advent of the Opening of Their New and Larger Quarters at 222 NO. 1GTH ST.. OMAHA, NEB. Where they will continue to serve the Exhibitors' Needs with Quality Service and Merchandise. New Baldor Rectifier Announced to Trade The Baldor Electric Co. of St. Louis, Mo., announces the development of a new, 30ampere rectifier for low intensity carbon arcs. Baldor products are handled in the Omaha trade area by Scott-Ballantyne Co. G. A. Schock, head of Baldor’s theatre division, said this rectifier will produce a flickerless picture on the screen. It delivers from 15 to 30 amperes to a low intensity arc at 50-55 DC volts. The rectifier is called the 30S Rect-O-Lite motion picture rectifier. Baldor rectifiers feature better projection, producing clear bright pictures, at less cost. Details of the new model may be obtained from the Scott-Ballantyne Co. A Complete Expert Service for the Installation of Floor Coverings and Carpet SPECIAL ATTENTION TO THEATRES UNITED FLOOR SERVICE CO. 2406 Leavenworth St. Omaha, Nebr. Best Wishes to Scott-Ballantyne Company CENTURY-ROTH ACTODECTORS Projection Improvement With Improved Lenses Blurred screen projection, one of the exhibitor’s greatest everyday problems, has been eliminated largely through development of Super-Lite and Pro-Jex lenses, manufactured by Projection Optics Co. of Rochester, N. Y. Many thousands of lenses made by this firm are giving satisfaction at home and abroad because the greatest care has been given in manufacture and inspection. Lenses can be had in short and long focus fitted for all standard projectors. Bernard Rose of Projection Optics points out that clearer pictures and greater visibility means a satisfied audience in the theatre. FOR SUPREX OR LOW INTENSITY Unvarying brilliance on the screen. Century Motors, constant and multi-speed. 5C0TT-BALLANTVNE CO. 222 North 16th St. Omaha, Nebr. GOLDBERG BROTHERS Aluminum 2,000' 35mm Reels Automatic Film Rewinders Insist on "GOLDBERG" Products Your Theatre Supply Dealer Can Supply You Best of Luck to ADVERTISING ART SCOTT-BALLANTYNE CO. Drawing’s of from Buildings, Letterheads, Equipment, HAYES COFFEE SHOP Designing and Photo Retouching 210 No. 16th St., Omaha, Nebr. R. H. STANCLIFFE '’Filmrow's Favorite Cafe” 514 Baum Bldg:., Omaha Ph. HA 6533 Neumade Is Geared for Quick Industry Service Efficient production of the Neumade line is carried on in a factory at Buffalo, N. Y., where the Neumade Products Corp. manufactures a wide assortment of stock tables, cabinets, sheet metal equipment and theatre accessories of all kinds. Oscar F. Neu is head of the firm. Backed by many years’ experience in supplying theatres, exchanges and cutting rooms, the Neumade firm originated and designed the products manufactured. Their modern machinery enables them to execute any order to theatre equipment houses with facility and quick service. Neumade Products are handled by the Scott-Ballantyne Co. of Omaha. Unusual Lighting Effects Via Fluorescent Mazdas Exhibitors throughout the midwest are interested in the new General Electric Fluorescent Mazda lamps, which offer unlimited possibilities in unusual theatre lighting. The new lamps are available in several colors, offering theatres new ways to light marquees, lobbies, foyers, rest rooms and displays of all kinds. Because these lamps are essentially arc lamps, they require special control equipment which is available. Scott-Ballantyne Co. of Omaha handles the new fluorescent lamp. 54-B BOXOFFICE :: December 3, 1938