Boxoffice (Oct-Dec 1938)

Record Details:

Title:
Boxoffice
Date:
Oct-Dec 1938
Publisher:
Kansas City, Associated Publications
Volume:
Boxoffice (Oct-Dec 1938)
Leaf #:
0001226
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
June 06, 2024
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TRUE TALK ON HOLIDAY BOOKINGS! (By Leo, of The Friendly Company ) “Don’t do it! “I mean don’t take chances when it comes to booking attractions for Holiday time. “For instance — 1 guaranteed great business for Thanksgiving with ‘OUT WEST WITH THE HARDYS.’ “IT DID THE BIGGEST BUSINESS IN 6 YEARS ON THE LOEW CIRCUIT (in snow-storms!) ‘“OUT WEST WITH THE HARDYS’ A CLEAN-UP EVERYWHERE! WAY AHEAD OF ‘BOYS TOWN’! TWICE THE BUSINESS OF ‘LOVE FINDS ANDY HARDY.’ IMAGINE! “Now 1 give you another tip: Ask smart showmen everywhere, in large towns, in small towns what they’re booking for the fat and luscious New Year’s trade— “ask them what picture they’re banking on for the most valuable playing time on their calendar: “it’s JEANETTE MacDONALD, NELSON EDDY in ‘SWEETHEARTS’ ( Technicolor ) now being booked solid throughout America for the holidays. “I guaranteed ‘OUT WEST WITH THE HARDYS’ for Thanksgiving and it’s terrific! “I now guarantee ‘SWEETHEARTS’ for the New Year’s! It’s the biggest and best holiday show in years! DON'T DO •* THIS WITH HOLIDAY BOOKINGS!