Boxoffice (Oct-Dec 1939)

Page scan 000281 from Boxoffice

Record Details:

Title:
Boxoffice
Date:
Oct-Dec 1939
Publisher:
Kansas City, Associated Publications
Volume:
Boxoffice (Oct-Dec 1939)
Leaf #:
000281
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
June 06, 2024
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THREE-WEEK NATIONWIDE CAMPAIGN CLIMAXES WITH THE KATE SMITH PROGRAM FRIDAY, NOVEMRER 3 Read the thrilling details: Night after night, day after day, the full three-week campaign, unprecedented in radio, is already under way, not only on all Kate Smith's programs, but also on other famous CBS programs. The spectacular climax— a dramatization of "Drums Along the Mohawk"— will occupy 25 minutes of Kate Smith's onehour show on the evening of November 3, in addition to plugs throughout the rest of the program. 76 stations of the CBS network will carry the message to millions. Kate Smith's program has the highest rating on the air today, insuring a record audience for this broadcast. The November 3 show will be broadcast twice — once at 8-9 p. m., E.T , for the Eastern states; again at 9-10 p. m., P.T., for the Western states. THE KEYSTONE OF YOUR FUTURE The date of this broadcast is fust one week prior to release date, timed to hit with maximum boxoffice effect for exhibitors playing "Drums Along the Mohawk" on Armistice Day.