Boxoffice (Oct-Dec 1948)

SCTOA Establishes Conciliation Plan LOS ANGELES — Conciliation machinery for the benefit of members of the Southern California Theatre Owners Ass’n has now been set up and exhibitors on the SCTOA roster who have “meritorious complaints” are strongly urged to make use of the program. Drafted by Harry Vinnicof, independent circuit owner here, the conciliation plan was recently given unanimous approval by the Theatre Owners of America, of which the SCTOA is an affiliate. In a bulletin to the SCTOA membership, Paul Williams, general counsel for the organization, emphasized that “in order to effectively carry out the program as laid out for the benefit of our members, it is imperative that any member who has a meritorious complaint is urged and should have no hesitation in presenting same to the assocition in writing.” Williams hailed the machinery as “a practical plan conceived in the interest of exhibitors.” Members of the SCTOA’s conciliation and grievance committee include Williams, Vinnicof, George Bowser, B. J. Leavitt, Gus Metzger and Russell Rogers, with Dick Dickson, Arnold Schaak, Bill Srere, Sidney Wieder and Cecil Vinnicof as alternates. The plan calls for the filing with the SCTOA of a written statement of alleged grievances against a producer, distributor or another exhibitor. The committee then studies the complaint, determines whether or not it is meritorious, and, if in the committee’s opinion there is a basis for action, proceeds to make an appointment with representatives of the producer, distributor or exhibitor to canvass the situation thoroughly and attempt to adjust and eliminate the causes of complaint. Williams emphasized that in filing any complaint, “the fundamental and underlying purpose that should be adhered to and agreed upon by both sides” is that all disputes should be considered “in a spirit of fairness and open-mindedness.” Adult Night Set Aside At Vacaville Theatre VACAVILLE, CALIF.— Dorn Isabella, owner and manager of the local theatre, has recognized adult tastes in motion pictures by setting aside Wednesday night as adult night. Isabella emphasized that the adult night did not mean pictures were off color, but rather that they were pictures adults might enjoy because of their greater experience with life. Some of the films he classified as adult entertainment were “Another Port of the Forest,” “Deep Valley,” “Berlin Express” and “Letter From an Unknown Woman.” All of which are offered by and are immediately at your service from the four Pacific Coast offices of the B. F. Shearer Company MOTIOGRAPH SOUND EQUIPMENT: Sound is the most important single item of any Drive-In Theatre. Let us demonstrate the Latest and Best. MOTIOGRAPH IN-CAR SPEAKERS: The newest improved speakers with concession service signal light. ROBIN -IMPERIAL STEDY POWER MOTOR GENERATORS: Built specifically for Drive-In Theatre operation. ENGINEERING: Starting with the selection of the site through to screen satisfaction for your patrons. MOTIOGRAPH-HALL ARC LAMPS: More light . . . Brighter Picture . . . Lower Operating Cost. MOTIOGRAPH PROJECTION EQUIPMENT: Experience proved to properly provide maximum illumination and picture definition. CONCESSIONS: Revenue producing merchandising equipment designed for greater profits. CRETORS POPCORN MACHINES— BEVERAGE DISPENSING EQUIPMENT and SUPPLIES. THE MODERN PROJECTOR 187 Golden Gate Ave., San Francisco 2, Calif. Phone Underhill 1-7S71 From a carbon to a Complete Theatre Installation You will find SERVICE AND SATISFACTION GUARANTEED BY r B. F. SHEARER COMPANY *7Ueatae. Cr^M/p^nettt SfiedaliA-tl LOS ANGELES: 1964 South Vermont • Rochester 1145 • PORTLAND: 1947 N. W. Kearney • ATwater 7543 SAN FRANCISCO.: 243 Golden Gate Ave. • UNderhill 1-1816 • SEATTLE: 2318 Second Ave. • Elliott 8247 BOXOFFICE : : October 23, 1948 58-A