Boxoffice (Oct-Dec 1962)

Page scan 00064 from Boxoffice

Record Details:

Title:
Boxoffice
Date:
Oct-Dec 1962
Publisher:
New York, Boxoffice
Volume:
Boxoffice (Oct-Dec 1962)
Leaf #:
00064
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
BOXOFFICE was the leading American exhibitor trade paper of the post-World War II era. But the publication had modest beginnings. In 1920, Ben Shlyen founded the paper, orginally titled THE REEL JOURNAL, in an office located in Kansas City's Film Row district. Like other regional exhibitor publications, THE REEL JOURNAL focused its attention on the local -- in this case, KC and the nearby territories that the city's distribution exchanges served. By the end of the 1920s, however, Shlyen had acquired or founded several more small exhibitor papers serving other US markets. In 1932, their titles all changed to BOXOFFICE, though they continued to be published in regional editions for decades to follow. -- Eric Hoyt, 2015
Date Added:
June 06, 2024
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Back in 1940 Strong advertising stated that the Utility 1 KW lamp delivered all the light required for most screens. (Many were only 20 feet wide then, remember)? Well, Strong still makes the Utility, as good a lamp as ever for small theatres. But, as theatres enlarged their screens. Strong constantly developed more powerful lamps so as to maintain desirable screen brightness. These lamps also continue to be made for use with screens of limited size. Today, topping the line of six lamps for drive-ins and eight for indoor theatres, is the Jetarc, most powerful projection lamp produced to date, with a light output twice that of any other lamp. Unless you’ve installed new lamps within the past couple of years, you'd better look into the line of modern Strong arcs, the sure cure for anemic box office. WRITE FOR LITERATURE THE ELECTRIC 11 CITY PARK AVENUE • CORPORATION TOLEDO 1, OHIO I 2 The MODERN THEATRE SECTION